I judge each option using two questions before looking at the price. Does a test keep one destination URL, so an ad never has to be edited? Google's campaign editing guide explains what changes when you edit an ad. And does the page match what the ad promised, which Google scores as landing page experience?
I would shortlist the first three, then decide with a real test. Evan Miller's How Not To Run an A/B Test explains why you should fix the sample size before a test starts, and our split test sample size calculator works out how many visitors and how many days that requires.
1. ElasticFunnels
Best ClickFunnels alternative for paid traffic with same-URL split tests and checkout
Starts at USD 97/mo.
ElasticFunnels covers the same ground as ClickFunnels for a seller on paid ads: pages built from a prompt or cloned from a URL, a checkout with bumps, upsells and subscriptions, a CRM and automations. Where it differs is testing, because variants rotate server-side under one campaign link and the click, order and refund land on one record. Every feature is on every plan, so nothing waits behind a higher tier. Independent reviews are still few, which is what you would expect of a younger platform, so your own trial funnel is the main evidence you will get. See Google Ads Help on what changes when you edit ads and keywords.
Read the full ElasticFunnels review
2. Unbounce
Best ClickFunnels alternative for lead pages with the checkout kept elsewhere
Starts at USD 29/mo.
If your ClickFunnels funnel was mostly a lead page in front of someone else's offer, Unbounce does that job alone. Unlimited A/B tests and dynamic text replacement come with Experiment, and AI traffic routing with Optimize. A seller still needs a cart somewhere else.
Read the full Unbounce review
3. Systeme.io
Best ClickFunnels alternative for funnels, email and courses on a free plan
Free plan, or paid plans from USD 17/mo.
Systeme.io copies the ClickFunnels bundle of funnels, email, courses and checkout, and its free plan covers a first funnel without a card. Automation stops at one rule until the Unlimited plan, and ad-page testing is not what it is built for.
Read the full Systeme.io review
4. Instapage
Best ClickFunnels alternative for a separate page for every ad group
Starts at USD 99/mo.
Instapage is built for ad teams who match each ad group to its own page, with split tests run on the server and keyword-matched headlines from Optimize up. It caps unique visitors by plan and has no checkout, so it replaces only the front of a ClickFunnels funnel. See Instapage's help article on running an A/B experiment.
Read the full Instapage review
5. Landingi
Best ClickFunnels alternative for page tests on a small budget
Starts at USD 24/mo.
Landingi's Optimize plan runs server-side A/B tests for less money than most of this list. I would skip its Build plan for ads, because paid traffic uses up a 2,000-visit monthly allowance within days.
Read the full Landingi review
6. Swipe Pages
Best ClickFunnels alternative for fast mobile pages for social ads
Starts at USD 29/mo.
AMP pages load quickly on phones, which suits Meta and TikTok clicks, and variant tests with keyword-matched text start on Marketer. Going over the visitor allowance adds a small block charge rather than a forced plan change.
Read the full Swipe Pages review
7. Leadpages
Best ClickFunnels alternative for opt-in funnels with no traffic cap
Starts at USD 99/mo.
No Leadpages plan limits visitors, and its server-side tests begin on Grow. The 7-day trial takes a card at signup. If your ClickFunnels funnel ends at an email opt-in, I would start here and judge it by cost per lead over that trial week.
Read the full Leadpages review
8. Checkout Champ
Best ClickFunnels alternative for high-volume order forms and upsells
Starts at USD 300/mo + 1%.
Checkout Champ takes over the order-form and upsell half of ClickFunnels for sellers at volume, with a direct-response CRM behind it. It adds a percentage of revenue on top of the subscription, and you still put a page builder in front.
Read the full Checkout Champ review
9. GoHighLevel
Best ClickFunnels alternative for agencies building funnels for clients
Starts at USD 97/mo.
GoHighLevel bundles funnels, a CRM, SMS and email, and its Starter plan includes three client sub-accounts. Texts, calls and AI are billed by usage on top, so the real monthly cost follows how much you message.
Read the full GoHighLevel review
10. Kajabi
Best ClickFunnels alternative for course creators who mostly sell programs
Starts at USD 143/mo.
Course sellers are a large share of ClickFunnels buyers, and Kajabi is built for them: course hosting, checkout, email and a community in one place. Its page tools exist to sell the program, so a team testing many cold-traffic landers should look at the testing tools ranked above it.
Read the full Kajabi review
11. Kartra
Best ClickFunnels alternative for launches run on email sequences
Starts at USD 52/mo.
Kartra puts pages, checkout, email sequences and memberships under one login, close to the ClickFunnels bundle, with more of its weight on email automation than on page testing.
Read the full Kartra review
12. CartFlows
Best ClickFunnels alternative for WooCommerce stores that want a simple funnel
Offers a free plan, or starts at USD 99/yr.
CartFlows turns the WooCommerce checkout into a funnel with order bumps and one-click upsells on your own hosting. The free plugin handles basic flows, and paid plans add per-step A/B tests. See the CartFlows listing on WordPress.org.
Read the full CartFlows review
13. FunnelKit
Best ClickFunnels alternative for WooCommerce stores that also want email and a CRM
Offers a free plan, or starts at USD 99.50/yr.
FunnelKit handles checkout and upsells inside WordPress and, on higher plans, adds email and SMS automations with a contact CRM, the parts of ClickFunnels that CartFlows leaves out. Plus and Professional renew at double the first-year price.
Read the full FunnelKit review
14. Builderall
Best ClickFunnels alternative for a low bill across many tools
Starts at €7.50/mo.
Its cheapest plans leave out the funnel builder, which first appears on Advanced, so weigh Advanced against Launch when you compare costs. It offers no same-URL testing on any plan.
Read the full Builderall review
15. Elementor
WordPress sites that need a visual lander and can test elsewhere
Offers a free plan, or starts at USD 60/yr.
Elementor is enough for a WordPress lander when you already host the site, you want the page in a visual editor, and you can live without a built-in split test. Step up from the entry Pro plan if the page needs popups or WooCommerce blocks. Keep CartFlows or FunnelKit for the checkout. Move to Leadpages or Swipe Pages when the ad URL has to stay fixed while you test.
Read the full Elementor review
16. GrooveFunnels
Current members running affiliate bridge pages
Starts at USD 0/mo.
GrooveFunnels is real software. People who already have a login can keep GroovePages at $0 a month, and Groove takes 5% only when a sale runs through GrooveSell or GrooveKart. A new affiliate should compare ClickFunnels and Systeme.io, because groove.cm is no longer accepting new signups.
Read the full GrooveFunnels review
17. Konnektive
high-volume offers that already have their pages
Starts at USD 500/mo + USD 0.20.
Konnektive is the pick if you already run paid-traffic volume on your own landers and you need multi-MID routing, subscriptions, affiliate commissions and call-center order entry in one CRM. Skip it if you want a page builder, a price on the website, or rebills that can move to another merchant account. Checkout Champ sells the funnel pages for this CRM and shows its Growth price before you book a call.
Read the full Konnektive review
18. PageFly
Shopify campaign pages that stay on the store domain
Offers a free plan, or starts at USD 24/mo.
PageFly is the pick if you sell on Shopify and want drag-and-drop pages plus A/B tests in one app, on your store's domain. Skip it when many pages must stay live on the cheapest plan, or when the campaign page should sit outside the store.
Read the full PageFly review
19. ThriveCart
your own digital product, with a bump on Standard
Starts at USD 37/mo billed annually.
ThriveCart fits if you sell your own digital products and want a hosted checkout with an order bump and one-click upsells, without the platform taking a percentage of each sale. Choose Standard unless you need affiliate management or more than one order bump. Both of those are on Pro+. Skip it if you need a landing page test that keeps one ad URL, or a checkout that lives inside WooCommerce.
Read the full ThriveCart review
20. Carrd
a one-page bridge for paid traffic
Offers a free plan, or starts at USD 19/yr.
Carrd is the pick if you need a one-page bridge for paid traffic and you can pay yearly. Split tests and funnel steps belong on another builder.
Read the full Carrd review
21. Convertri
fast landers and checkout, with email kept elsewhere
Starts at USD 99/mo.
Convertri is the pick if you run ads to an offer you sell and you want the pages and the checkout in one builder, with email in a tool you already use. Learn the editor before you raise ad spend. The split-test article does not confirm one fixed ad URL.
Read the full Convertri review
22. SamCart
a digital product when the order bump requires Pro
Starts at USD 79/mo.
SamCart is worth it if you sell your own digital products and need a hosted checkout. Order bumps and one-click upsells require the Pro plan. It is a weak fit if you only send cold traffic to a landing page test, or if you want to pay for the checkout once.
Read the full SamCart review
23. Brizy
hosted client landing pages on a small agency budget
Starts at USD 19/mo.
Brizy Cloud is the pick if you want hosted client landing pages, templates and a reseller tier, with hosting included. Paid-traffic buyers who need to test one ad URL should look at Leadpages and Swipe Pages.
Read the full Brizy review
24. Framer
campaign pages where the design work is the bottleneck
Starts at USD 10/mo.
Framer is the pick when the campaign's goal is a form submission or a click, and the design is the bottleneck. Affiliates who need checkout, upsells, or a test that still counts the next morning should start with a lander specialist elsewhere on this site.
Read the full Framer review
25. Replo
AI-built Shopify pages for Meta ads
Offers a free plan, or starts at USD 99/mo annual.
Replo is the pick if you run Shopify ads and want an AI agent to build the page, with analytics and a test that starts on its own link. Skip it when the ad has to stay on the live product URL, or when you want the cheapest Shopify page app.
Read the full Replo review