ClickFunnels pricing

By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-10-18. How we research

The plans

Launch $97/mo or $81/mo billed annually (save $194/year). Scale $197/mo or $164/mo annually (save $394/year). Optimize $297/mo or $248/mo annually (save $594/year). Dominate $5,997/year, annual only. Unlimited visitors. Unlimited funnels is marked Limited Time on the plan cards. No percentage of sales. 14-day trial, then a 30-day money-back.

14-day trial, then 30 days to ask for a refund.

Is it worth it?

ClickFunnels is the pick if you sell your own offer and want the funnel, the checkout and email together, and a test of two step versions is enough. An affiliate sending clicks to someone else's checkout is paying for courses and a cart they will not open.

What works

Funnels, Smart Checkout with bumps and upsells, email and courses are sold as one account.
A headline test is included, so it does not require a second product.

What to watch

Each test is a pair of variations on one funnel step. The feature page shows those versions on separate paths, with no shared campaign URL, and ad learning is split between them.
Launch is priced as an all-in-one package. The partner app starts on Optimize, and people who have run it call the stack heavy for a page-only job.

Frequently asked questions

How much does ClickFunnels cost?

The plan list at the top of this page gives the entry price, and the table breaks down what each higher plan adds.

Does ClickFunnels have a free trial or free plan?

In short: 14-day trial, then 30 days to ask for a refund.

Who gets the most value from ClickFunnels?

running the whole funnel in one place. The full review weighs it against the alternatives.

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