Free tools for paid-traffic landers
Calculators for the numbers you check before you spend on a page: test size, builder cost and break-even conversion rate.
Coming soon
The first calculators are being built now. Until they land, the ranking's table puts the top builders' starting prices, trials and split-testing side by side.
Compare builder prices in the ranking
Each calculator will show its formula beside the result and write the answer out in plain text, so you can paste it into a brief or a client report. These are the questions they will answer:
- Split test size and duration. How many visitors each variant needs before a lift is real, and how many days that takes at your daily traffic.
- Builder cost by traffic. What each builder bills at your monthly visitor count once page-view caps and overage are counted, beyond the entry plan's sticker price.
- Break-even conversion rate. The rate a lander has to hit for the payout to cover your cost per click.
- Checkout fees. What a platform's transaction cut adds up to at your monthly revenue.
What a calculator answers that a review cannot
Most builder pricing pages quote a plan price and a visitor cap. On paid traffic the bill moves with your clicks, a split test that stops too early teaches you nothing, and a page that converts at 1.5% can lose money on one offer and print it on another. These are sums you can do on paper, but they get skipped when a campaign is ready to launch.
The cost calculators read the same vendor prices as our reviews, so when a vendor changes a plan, the review and the calculator change together.