Quick answer
Kajabi is our top pick for most people. Pick Kajabi if you sell your own courses, coaching or a membership and want delivery, community and checkout in one established platform with no platform cut of sales; pick Builderall if you want funnels, email, checkout and courses on the lowest monthly bill and can live with a steeper UI and reported uptime issues.
- Kajabi. Best for established coaches and course creators selling their own offers. From $179/mo.
- Builderall. Best for getting many tools at a low monthly price. From €7.50/mo.
Side by side
| Tool | Split testing | Checkout | Free trial | From |
|---|---|---|---|---|
| 1. Kajabi | Basic A/B, not same-URL | Yes, no revenue share | 14-day, card | $179/mo |
| 2. Builderall | No same-URL testing | Yes, from Essentials | No trial, 30-day refund | €7.50/mo |
Where each one wins
Kajabi
What works
- It genuinely replaces a stack, and takes no revenue share. One subscription covers courses, coaching, communities, memberships, a website, landing pages, email, automations and checkout, and Kajabi takes no cut of what you sell beyond standard card processing (2.7 to 2.9% plus $0.30). For a creator selling their own offer, that consolidation is the point.
- It has a long track record. The vendor reports over 100,000 businesses and more than $12B earned on the platform, and long-time coaches call it the default. You are not betting on an unknown or a brand-new product with no track record.
- A product, a sales page, an email sequence and a checkout can go live in days. Users who justify the price say that speed is the win, with AI tools that draft the setup.
What to watch
- It is a course and coaching platform first, and page building comes second. Landing pages and funnels are included, but it does not offer the same-URL, server-side split testing that keeps Meta and Google ad learning intact. A paid-traffic affiliate who needs ad-safe A/B tests will not find them here.
- It is expensive, and the most common complaint is paying that much just to host courses. Plans start at $143/mo billed annually and reach $399/mo, and users say that fee only pays off if you also run the marketing and sales side inside it.
- The editor frustrates power users, and the platform is sticky. Long-time users call the page and checkout editor unintuitive and dated with limited customization. Once your site, list, products and automations live inside Kajabi, moving out is painful, which makes the monthly fee harder to walk away from.
Builderall
What works
- It really is the widest toolkit for the money. One login covers a website and funnel builder, the MailingBoss email platform, SuperCheckout, booking, courses, webinars, a CRM and chatbots, and users describe cancelling several separate subscriptions after they switch. Plans start at €7.50 a month, billed annually.
- The AI build tools are genuinely useful for shipping fast. An AI website builder generates structure and content, an AI email builder drafts broadcasts and sequences, and Magic Lab makes images. For someone launching many angles a week, that speed is real.
- Builderall reports more than two million users across 25-plus tools and has run for years, so it is a known quantity rather than a product that might disappear next year.
What to watch
- It is not built to run cold paid traffic. There is no same-URL server-side split testing. A page test can put the ad back into the learning phase on Meta and Google, and there are no postbacks to an affiliate network.
- Reliability is the sharpest complaint. Users report recurring weekly outages, with pages and SuperCheckout failing to load, as well as features breaking after major updates. When ads are running, downtime wastes the ad budget on a page people cannot open.
- Support and the email tool draw steady criticism: multi-day ticket waits, conflicting answers from agents, and complaints about poor MailingBoss deliverability. The wide toolkit also means less depth, and reviewers say many of the 25-plus tools fall short of products built for a single job.
You are choosing a home for the course
You have already cut the list to Kajabi and Builderall. Both can put a course behind a login and charge for it. The decision turns on the offer. Either people are paying you for the teaching, or you need funnels, email and a member area on a smaller invoice.
What the two bills cover
Kajabi's pricing page lists three plans. Basic is the annual starting price shown above. On the annual view, Growth is $199 a month and Pro is $399. Month to month, Basic is $179, Growth is $249 and Pro is $499. Kajabi does not take a revenue share. You keep what you earn, aside from card processing and any third-party processor fee on your plan.
Basic caps the account at 5 products, 2,500 contacts, 1 website and 1 community. Funnels, landing pages and marketing emails stay unlimited on every plan.
Builderall's checkout lists four plans in euros, and the price is set by region. Core is the annual starting price shown above, and it publishes one website. Essentials is €21.75 a month on the annual view, and that is where Supercheckout and MailingBoss start. Advanced is €45.75 a month, the first public tier with funnels, the CRM and eLearning. Premium is €117 a month, and webinars plus video hosting sit on that tier.
The plan table leaves funnels and eLearning off Core and Essentials. Both are included from Advanced upward. A course plus a sales path belongs on Advanced, not on the two cheaper rows.
Both vendors refund inside 30 days. Kajabi attaches that window to paid plans and also shows a free-trial button. Builderall has no trial, so the refund window is how you try a plan.
Builderall vs Kajabi for a course business
Kajabi's homepage speaks to experts who are paying for several tools that do not share a login. The offer types it names first are courses, coaching, communities, memberships, newsletters and podcasts.
The weight of the product sits on the teaching. A course, a community and the sale can live in one account. Someone who wants a course plus a sales path is looking at Basic, where the pages are included, against Builderall's Advanced tier, where the funnels turn on.
Builderall's homepage describes eLearning as a curriculum of modules and lessons, video included, gated behind a member area with a login for each student. The lesson area is one part of a wide toolkit, and it shows up with the funnels once the plan reaches Advanced.
A course can live in either account. Kajabi leads with coaching and community around the lessons. Builderall leads with a wide marketing set that can also gate those lessons.
Neither one rotates page variants while the campaign link stays fixed.
When the ad link has to stay put
Kajabi includes basic A/B testing. Builderall's plans do not include a test that keeps one campaign link. For clicks you buy on Meta, Google or TikTok, ElasticFunnels states that variants rotate on the server, up to five of them, and the URL never changes, so those ad platforms do not reset campaign learning.
ElasticFunnels is a funnel platform for teams that run paid traffic. Pages, checkout, CRM and attribution sit on one data layer. A page can be generated from a prompt or cloned from a URL. The checkout can carry an order bump and a one-click upsell. Plans start at $97 a month, every feature is on every plan, and the trial runs 14 days with no card. Revenue processed through Stripe, NMI, PayPal, Klarna or Authorize.net carries a 0.5% fee. Sales sent to an outside checkout are not charged that fee.
It is newer than Kajabi or Builderall, and there is very little independent review coverage to check its claims against. Until you run real volume through it, you are largely taking the vendor's word, which is what you would expect of a platform built since 2023. Independent writeups are scarce. You can still open the checkout and the split tests on that trial and look at those yourself.
Lessons can stay in the member area you already chose. ElasticFunnels handles the page, the test and the checkout the ad opens onto. The split-testing guide is the longer walkthrough of why the campaign link matters.
What buyers say after they have paid
On a public course-platform thread, one seller said Kajabi offered more tools than they actually needed. The email and the funnels sat idle, and the fee was for features they never opened. That complaint shows up when the only job is hosting a course.
Trustpilot reviews describe Builderall outages they place on a weekly rhythm: the site down, SuperCheckout down, and outbound email stopping. A funnel-builder thread includes someone who found the screens slow and awkward to move through. Commenters on that thread point course-first creators toward Kajabi.
How the pick splits
A course that has to feel finished
Stay with Kajabi when the buyer is paying for the teaching. Coaching, a community and a membership sit beside the lessons, and commenters who sort creators by what they sell send the course-first ones here.
The lower bill, and the outage reports
Take Builderall when the monthly invoice is the constraint and a wide toolkit is what you wanted from one login. Lessons and funnels begin together on Advanced, so the two cheaper rows are the wrong budget for this job. You also live with a slow interface and those outages. A page that is offline spends the clicks while it is down.
Cold clicks that have to keep their link
Use ElasticFunnels when the visit starts as a paid click and the campaign has to keep its address. The member area can stay where the lessons already live. It handles the page, the test and the checkout for that click.
If the shortlist is wider than these two
- Kajabi vs Kartra weighs this course platform against Kartra.
- Systeme.io vs Kajabi follows the cheaper way to start with courses.
- Kartra vs Builderall stays on two bundles and sorts them by polish.
- Leadpages vs Builderall asks whether you only needed the page.
- ElasticFunnels vs Kajabi puts paid-click pages beside course delivery.
- ElasticFunnels vs Builderall sets the ad-link test next to the cheaper bundle.
- The Builderall review goes through the toolkit in one place.
- When you only need a page, use the roundup of cheap landing page builders.
- All head-to-head comparisons are on the hub.
Read the Kajabi review when the teaching is what you sell.
Our pick
Kajabi
Kajabi is real. It is the established, default platform for coaches and course creators, with more than 100,000 businesses on it and no cut taken from your sales. You would regret it as an affiliate buying paid traffic: the product is built to host and sell your own courses, memberships and coaching, and fast landers or the ad-safe split tests that protect a Meta or Google campaign sit outside its focus. It is also expensive, from $143/mo on the annual plan. Buy it if you sell your own courses or coaching and want a website, email, checkout and course delivery in one system. Skip it if you just need a lander and a same-URL A/B test.
Frequently asked questions
Can Builderall stand in for Kajabi?
Is Kajabi worth the fee for one course?
Does Kajabi take a cut of sales?
How do the trial and the refund differ?
What if I send Facebook ads to a landing page?
Which Builderall tier includes courses?
Kajabi official sources
From Kajabi
Builderall official sources
From Builderall
Other sources
5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [r1] What's kajabi like for selling?
- [r2] Kajabi Customer Service
- [r3] Anyone else looking to get off Kajabi because of the price increases?
- [uvb-ba-capture-ab] Funnel Builder
- [uvb-ba-terms-beta] Terms of Use
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