The plans
Grow is $99 a month if you pay monthly, and $67 a month when the year is paid up front. That is the first plan whose table includes A/B testing, up to six variants. Business is $33 a month on that upfront bill, with 50 pages, and testing is off on that row. Optimize is $199 a month, or $135 when the year is paid the same way, which is where heatmaps and Smart Traffic sit. Traffic is unmetered on every plan. The trial is seven days and collects a card, then charges on day seven unless you cancel.
Is it worth it?
Leadpages is worth it if you send paid traffic to lead-gen pages and want split tests without a visitor cap. Grow, its first testing plan, runs server-side A/B tests and dynamic text replacement, and no plan meters traffic. Skip it if you only publish pages or sell your own offer with upsells: the publishing plans cannot test, and its ecommerce is basic. Heatmaps and Smart Traffic are on the Optimize plan, and the 7-day trial requires a card.
What works
- Grow is the first plan with server-side A/B testing. The server picks the variant before the page renders, so visitors do not see the original page flash first, and traffic is not capped or metered.
- Dynamic text replacement puts the ad keyword into the headline from a URL parameter. One page can then match several ad groups, and the AI builder can draft the version you test it against.
What to watch
- The Pro and Business plans let you publish pages. Split testing starts on Grow. Smart Traffic, heatmaps and tests with more than two variants are on Optimize.
- Ecommerce is basic, so selling your own offer with upsells means adding a separate checkout, and the 7-day trial asks for a card up front.
Frequently asked questions
How much does Leadpages cost?
Does Leadpages have a free trial or free plan?
Who gets the most value from Leadpages?
Keep reading
- The full Leadpages review
- What Leadpages and the other builders cost for your monthly traffic
- The full ranking
- Leadpages alternatives
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