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Pricing

Leadpages pricing

By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-10-12. How we research

The plans

Grow is $99 a month if you pay monthly, and $67 a month when the year is paid up front. That is the first plan whose table includes A/B testing, up to six variants. Business is $33 a month on that upfront bill, with 50 pages, and testing is off on that row. Optimize is $199 a month, or $135 when the year is paid the same way, which is where heatmaps and Smart Traffic sit. Traffic is unmetered on every plan. The trial is seven days and collects a card, then charges on day seven unless you cancel.

No free trial.

Is it worth it?

Leadpages is worth it if you send paid traffic to lead-gen pages and want split tests without a visitor cap. Grow, its first testing plan, runs server-side A/B tests and dynamic text replacement, and no plan meters traffic. Skip it if you only publish pages or sell your own offer with upsells: the publishing plans cannot test, and its ecommerce is basic. Heatmaps and Smart Traffic are on the Optimize plan, and the 7-day trial requires a card.

What works

  • Grow is the first plan with server-side A/B testing. The server picks the variant before the page renders, so visitors do not see the original page flash first, and traffic is not capped or metered.
  • Dynamic text replacement puts the ad keyword into the headline from a URL parameter. One page can then match several ad groups, and the AI builder can draft the version you test it against.

What to watch

  • The Pro and Business plans let you publish pages. Split testing starts on Grow. Smart Traffic, heatmaps and tests with more than two variants are on Optimize.
  • Ecommerce is basic, so selling your own offer with upsells means adding a separate checkout, and the 7-day trial asks for a card up front.

Frequently asked questions

How much does Leadpages cost?
The plan list at the top of this page gives the entry price, and the table breaks down what each higher plan adds.
Does Leadpages have a free trial or free plan?
In short: no free trial.
Who gets the most value from Leadpages?
uncapped traffic with server-side testing. The full review weighs it against the alternatives.

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