Leadpages pricing
The plans
Grow $99/mo, Optimize $199/mo, Scale $399/mo; annual billing saves 20%. Server-side A/B testing included from Grow; Smart Traffic and heatmaps from Optimize; full auto-optimization on Scale. Unlimited traffic on every plan, no visitor caps. Separate HTML Pub publishing tiers ($10-33/mo) have no A/B testing.
Is it worth it?
Leadpages is the pick if you want server-side A/B testing without a visitor cap at a low entry price. Testing is included from the $99 Grow plan, where most rivals gate it behind $199, and every plan has unlimited traffic. Heatmaps and Smart Traffic routing wait for the $199 Optimize plan, and the 7-day trial asks for a card.
What works
- Server-side A/B testing, where variants are assigned before the page renders so there is no flicker, is included from the $99 Grow plan, and no plan caps your traffic.
- AI generates page variants to test, and dynamic text replacement matches the headline to the ad keyword.
What to watch
- Heatmaps and Smart Traffic routing only start on the $199 Optimize plan, and the 7-day trial needs a card up front.
- The lineup splits across HTML Pub publishing tiers and Leadpages CRO tiers, which reads as confusing, and its ecommerce is basic, so selling your own offer means bolting on a checkout.
Frequently asked questions
How much does Leadpages cost?
Grow $99/mo, Optimize $199/mo, Scale $399/mo; annual billing saves 20%. Server-side A/B testing included from Grow; Smart Traffic and heatmaps from Optimize; full auto-optimization on Scale. Unlimited traffic on every plan, no visitor caps. Separate HTML Pub publishing tiers ($10-33/mo) have no A/B testing. Prices verified 2026-09-27.
Does Leadpages have a free trial or free plan?
7-day free trial, card required.
Is there a cheaper way to test Leadpages?
Leadpages is the pick if you want server-side A/B testing without a visitor cap at a low entry price. Testing is included from the $99 Grow plan, where most rivals gate it behind $199, and every plan has unlimited traffic. Heatmaps and Smart Traffic routing wait for the $199 Optimize plan, and the 7-day trial asks for a card.