Pricing
Kajabi pricing
The plans
Basic $143/mo billed annually ($179 monthly), Growth $199/mo annual ($249 monthly), Pro $399/mo annual ($499 monthly). Kajabi takes no revenue share. Card processing on Kajabi Payments runs 2.9% + $0.30 (Basic), 2.8% (Growth) and 2.7% (Pro); a third-party processor adds a 2% / 1% / 0.5% platform fee by tier. 30-day free trial, card required.
Is it worth it?
Kajabi is real. It is the established, default platform for coaches and course creators, with more than 100,000 businesses on it and no cut taken from your sales. You would regret it as an affiliate buying paid traffic: the product is built to host and sell your own courses, memberships and coaching, not to spin up fast landers or run the ad-safe split tests that protect a Meta or Google campaign. It is also expensive, from $143/mo on the annual plan. Buy it if you sell your own courses or coaching and want a website, email, checkout and course delivery in one system. Skip it if you just need a lander and a same-URL A/B test.
What works
- It genuinely replaces a stack, and takes no revenue share. One subscription covers courses, coaching, communities, memberships, a website, landing pages, email, automations and checkout, and Kajabi keeps none of what you sell beyond standard card processing (2.7 to 2.9% plus $0.30). For a creator selling their own offer, that consolidation is the point.
- It is established and low-risk to trust. The vendor reports over 100,000 businesses and more than $12B earned on the platform, and long-time coaches call it the default. You are not betting on an unknown or a brand-new product with no track record.
- It is fast to launch and to follow up. Users who justify the price say the win is speed: a product, a sales page, an email sequence and a checkout live in days, backed by newer AI tools that draft the setup for you.
What to watch
- It is a course and coaching platform first, not a lander tool. Landing pages and funnels are included, but page building is not its focus, and it does not offer the same-URL, server-side split testing that keeps Meta and Google ad learning intact. A paid-traffic affiliate who needs ad-safe A/B tests will not find them here.
- It is expensive, and the most common complaint is price against a course-only use. Plans start at $143/mo billed annually and reach $399/mo, and users say that fee only pays off if you actually run the marketing and sales side, not just course hosting.
- The editor frustrates power users, and the platform is sticky. Long-time users call the page and checkout editor unintuitive and dated with limited customization. Once your site, list, products and automations live inside Kajabi, moving out is painful, which makes the monthly fee harder to walk away from.