The plans
Basic is $179/mo or $143/mo billed annually; Growth is $249/mo or $199/mo billed annually; Pro is $499/mo or $399/mo billed annually. Kajabi takes no platform revenue share. Kajabi Payments rates for US entities run from 2.9% + $0.30 on Basic to 2.7% + $0.30 on Pro; supported third-party processors add 2%, 1% or 0.5% by plan. Every plan has a 30-day money-back guarantee.
Is it worth it?
Kajabi is real. It is the established, default platform for coaches and course creators, with more than 100,000 businesses on it and no cut taken from your sales. You would regret it as an affiliate buying paid traffic: the product is built to host and sell your own courses, memberships and coaching, and fast landers or the ad-safe split tests that protect a Meta or Google campaign sit outside its focus. It is also expensive, from $143/mo on the annual plan. Buy it if you sell your own courses or coaching and want a website, email, checkout and course delivery in one system. Skip it if you just need a lander and a same-URL A/B test.
What works
- It genuinely replaces a stack, and takes no revenue share. One subscription covers courses, coaching, communities, memberships, a website, landing pages, email, automations and checkout, and Kajabi takes no cut of what you sell beyond standard card processing (2.7 to 2.9% plus $0.30). For a creator selling their own offer, that consolidation is the point.
- It has a long track record. The vendor reports over 100,000 businesses and more than $12B earned on the platform, and long-time coaches call it the default. You are not betting on an unknown or a brand-new product with no track record.
- A product, a sales page, an email sequence and a checkout can go live in days. Users who justify the price say that speed is the win, with AI tools that draft the setup.
What to watch
- It is a course and coaching platform first, and page building comes second. Landing pages and funnels are included, but it does not offer the same-URL, server-side split testing that keeps Meta and Google ad learning intact. A paid-traffic affiliate who needs ad-safe A/B tests will not find them here.
- It is expensive, and the most common complaint is paying that much just to host courses. Plans start at $143/mo billed annually and reach $399/mo, and users say that fee only pays off if you also run the marketing and sales side inside it.
- The editor frustrates power users, and the platform is sticky. Long-time users call the page and checkout editor unintuitive and dated with limited customization. Once your site, list, products and automations live inside Kajabi, moving out is painful, which makes the monthly fee harder to walk away from.
Frequently asked questions
How much does Kajabi cost?
Does Kajabi have a free trial or free plan?
Who gets the most value from Kajabi?
Keep reading
- The full Kajabi review
- What Kajabi and the other builders cost for your monthly traffic
- What Kajabi and the other platforms take from your monthly sales
- The full ranking
- Kajabi alternatives
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