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FunnelKit pricing

By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-10-12. How we research

The plans

Free Funnel Builder Lite on WordPress.org. Paid plans billed annually at an introductory rate that renews at full price: Basic $99.50/year intro (renews $129, 1 site, checkout only), Plus $149.50/year intro (renews $299, 2 sites, adds funnels, order bumps, one-click upsells and A/B testing), Professional $199.50/year intro (renews $399, 3 sites, adds email and SMS automations and the CRM), Elite $299.50/year intro (renews $599, 30 sites). An Automations-only plan is $99.50/year intro. No time-limited trial; a 14-day money-back guarantee instead. Prices in USD, verified 2026-09-28.

Free plan, no card required.

Is it worth it?

FunnelKit is a widely installed WordPress funnel plugin that bundles email, SMS and a CRM alongside the checkout, so a WooCommerce store selling its own products gets upsells and follow-up in one place. Buy it if you want a checkout that converts, plus automation, without a monthly subscription. Skip it if you send paid clicks to a hosted landing page and never touch WordPress, or if you need same-URL server-side split testing, because its A/B testing runs at the funnel-step level. Support and billing draw recurring complaints, and introductory prices increase upon renewal.

What works

  • It is a real checkout and upsell engine, self-hosted with no cut taken from your sales: an optimized WooCommerce checkout, order bumps, one-click post-purchase upsells and downsells, a sliding cart, funnel A/B testing and revenue analytics, all inside your own site.
  • Rare for a checkout plugin, it also includes built-in marketing: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that acts as a light CRM, from the Professional plan up. That is follow-up and cart recovery without bolting on a separate email tool.
  • It is established and cheap next to hosted funnel SaaS: a free Funnel Builder version lives on WordPress.org (rated 4.9, with a large review count), paid plans start at $99.50/year, and it has a long track record under its former WooFunnels name.

What to watch

  • The loudest complaints are support and billing. A WordPress.org support thread is titled Worst Ever Company, and a Trustpilot reviewer who tried to cancel says they were ignored until the refund window had closed. That is the same friction to watch on any annual-renewal plugin.
  • It is a WooCommerce tool, so it needs your own WordPress and WooCommerce stack, and reviewers warn it is not plug and play: the automation side has a learning curve, and stacking the plugins it wants can slow a site down.
  • Experiments compare funnel steps on your own pages, so each variant has its own address and the ad platform treats it as a separate destination. Intro prices renew higher too: $99.50 renews at $129, $149.50 at $299, $199.50 at $399.

Frequently asked questions

How much does FunnelKit cost?
Entry price: Free, or $99.50/yr. The table on this page breaks down what each higher plan adds.
Does FunnelKit have a free trial or free plan?
In short: free plan, no card required.
Who gets the most value from FunnelKit?
WooCommerce stores that want checkout, upsells and email automation in one plugin. The full review weighs it against the alternatives.

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