Pricing
FunnelKit pricing
The plans
Free Funnel Builder Lite on WordPress.org. Paid plans billed annually at an introductory rate that renews at full price: Basic $99.50/year intro (renews $129, 1 site, checkout only), Plus $149.50/year intro (renews $299, 2 sites, adds funnels, order bumps, one-click upsells and A/B testing), Professional $199.50/year intro (renews $399, 3 sites, adds email and SMS automations and the CRM), Elite $299.50/year intro (renews $599, 30 sites). An Automations-only plan is $99.50/year intro. No time-limited trial; a 14-day money-back guarantee instead. Prices in USD, verified 2026-09-28.
Is it worth it?
FunnelKit is a real, widely installed WordPress funnel plugin, and unlike most it bundles email, SMS and a CRM alongside the checkout, so an own-offer WooCommerce store gets upsells and follow-up in one place. Buy it if you sell your own products on WordPress and want a converting checkout plus automation without a monthly SaaS bill. Skip it if you send paid clicks to a hosted lander and never touch WordPress, or if you need same-URL server-side split testing to keep ad learning intact, because its A/B testing is funnel-step level. The recurring regret is support and billing, and the intro prices renew higher.
What works
- It is a real checkout and upsell engine, self-hosted with no cut taken from your sales: an optimized WooCommerce checkout, order bumps, one-click post-purchase upsells and downsells, a sliding cart, funnel A/B testing and revenue analytics, all inside your own site.
- Rare for a checkout plugin, it also includes built-in marketing: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that acts as a light CRM, from the Professional plan up. That is follow-up and cart recovery without bolting on a separate email tool.
- It is established and cheap next to hosted funnel SaaS: a free Funnel Builder version lives on WordPress.org (rated 4.9, with a large review count), paid plans start at $99.50/year, and it has a long track record under its former WooFunnels name.
What to watch
- The loudest complaints are support and billing, not the software. A WordPress.org support thread is titled Worst Ever Company, and a Trustpilot reviewer who tried to cancel says they were ignored until the refund window had closed. That is the same friction to watch on any annual-renewal plugin.
- It is a WooCommerce tool, so it needs your own WordPress and WooCommerce stack, and reviewers warn it is not plug and play: the automation side has a learning curve, and stacking the plugins it wants can slow a site down.
- Its A/B testing is funnel-step level on your own pages, not the same-URL, server-side rotation that protects Meta and Google ad learning, and the intro prices renew higher: $99.50 renews at $129, $149.50 at $299, $199.50 at $399.