ClickFunnels vs Kajabi

What they have in common

ClickFunnels and Kajabi both promise to be the one subscription that replaces a stack of tools, and on a feature checklist they overlap more than you would expect. Each one builds funnels and landing pages, takes payment, sends email, hosts courses and memberships, and neither takes a cut of your sales. That overlap is why buyers end up down to exactly these two. But they were built for different jobs, and the choice is not really about a missing feature. It is about which job is the centre of the product: ClickFunnels is a funnel and checkout builder that also hosts courses, and Kajabi is a course and creator platform that also builds funnels.

Get that framing right and the rest of the decision falls out of it. If your day is building offers and pushing traffic at them, one of these is a page tool with a course add-on. If your day is teaching, coaching or running a membership, the other is built around delivering that and selling it.

Pricing compared

ClickFunnels starts at $97/mo on its Launch plan, about $81/mo billed annually, then $197/mo for Scale and $297/mo for Optimize. The free trial asks for a card. The entry plan advertises unlimited funnels but caps contacts and emails, so the bill rises with your list. ClickFunnels takes no cut of your sales.

Kajabi is the pricier of the two, and it does not offer a free plan. Basic is $143/mo billed annually, or $179 month to month; Growth is $199/mo annually ($249 monthly); Pro is $399/mo annually ($499 monthly). The trial runs 30 days but requires a card and bills automatically when it ends. Like ClickFunnels, Kajabi takes no revenue share, though card processing on Kajabi Payments runs 2.7% to 2.9% plus $0.30 by tier, and routing to a third-party processor adds a platform fee of 0.5% to 2% on top. A price rise that took effect for existing customers in January 2026 means older reviews quote lower numbers than you will pay now.

So the entry cost is $97 versus $143 a month, and neither bill stays flat: ClickFunnels climbs with your contact count, Kajabi climbs with contacts and products as you move up its tiers.

Checkout and how you sell

Both take payment natively, which is what separates them from a pure landing page tool like Unbounce or Instapage. ClickFunnels' Smart Checkout is the more finished of the two for a direct-response sale: order bumps, one-click upsells and a checkout flow designed to raise average order value on a single product. Kajabi's checkout is built to sell a course, a coaching package or a membership, with offers, coupons and payment plans, and it is perfectly good at that. If your business is an offer with bumps and upsells behind it, ClickFunnels gives you more control over the sale. If your business is selling access to something you deliver inside the same platform, Kajabi keeps the sale and the delivery on one system.

The split-testing gap that decides it for paid traffic

Here is the part neither pricing page tells you, and it is the part that matters most if you buy your traffic. Both tools can A/B test a page, and neither does it the way a paid-traffic buyer needs. ClickFunnels splits at the funnel-step level. Kajabi offers basic page A/B testing. In both cases a test can change the URL the ad points at, and when that happens Meta and Google can drop the campaign back into the learning phase and reset the optimisation you paid to build. A changed page can also send the ad back through review. Neither platform markets same-URL, server-side rotation, which is the thing that keeps that learning intact. So if you run cold traffic for a living, understand that on either of these you have to design tests carefully around the risk of resetting the very optimisation you are trying to improve.

Where each one pulls ahead

Kajabi's real strength is delivery, not the funnel. A course, a community, a membership and a drip schedule live inside the same login as the sales page and the email list, and it hosts video, quizzes and student progress so you are not stitching a school onto a page builder. It is the established default for coaches and course creators, with the vendor reporting more than 100,000 businesses on the platform, so you are not betting on an unknown. Long-time users say the win is speed: a product, a sales page, an email sequence and a checkout live in days. If what you sell is your own knowledge, Kajabi is built for the whole lifecycle of that, and ClickFunnels is not.

ClickFunnels answers a narrower question better. It has the deeper checkout, the larger template and training library, and a longer track record as a funnel tool, so a seller with a proven offer can copy a funnel that already converts and be live faster. Its course feature exists, but it is a supporting player next to the funnel; nobody picks ClickFunnels for the classroom. Picked for the job of turning traffic into a sale of your own product, it is the more battle-tested of the two.

What long-term users report

We do not run these platforms on live campaigns. We read what people who have run them for months actually say. On ClickFunnels the recurring line is that it works but is expensive and rigid, and that it earns its keep only once you already have a validated offer and traffic behind it; beginners describe standing up a single page as heavier work than it should be. On Kajabi the recurring complaint is price against a course-only use: users say the fee only pays off if you actually run the marketing and sales side, not just course hosting, and that treated as a plain course host it feels overpriced. The other two threads are a page and checkout editor that power users call dated and limited, and lock-in: once your site, list, products and automations live inside Kajabi, moving out is painful, which makes the monthly fee harder to walk away from.

Neither set of complaints is a dealbreaker. Together they tell you what you are signing up to manage: with ClickFunnels, a fixed cost that only pays off once revenue flows; with Kajabi, a higher fee that only pays off if you use the marketing engine, plus a platform that is sticky once you are inside it.

Which one should you pick?

ClickFunnels, for selling your own offer

Choose ClickFunnels when you have a proven offer and want funnels, a checkout with bumps and upsells, email, a CRM and a large template and training library to copy from, with courses available if you need them. It is the more finished tool for turning traffic into a sale of your own product, and it takes no cut of that sale. The cost is the trade: users call it expensive and rigid, the monthly bill grows with your contact list, and its A/B testing splits the funnel step rather than rotating under one URL, so it does not protect ad learning on cold traffic.

Kajabi, for selling your own courses and coaching

Choose Kajabi when the product is your own knowledge: courses, coaching, communities or a membership you deliver inside the same platform that sells it. You get the website, the email, the checkout and the course delivery in one system, no revenue share, and a track record that makes it low-risk to trust. Go in knowing the two things users complain about most: it is the pricier platform and only pays off if you run its marketing side, and the editor feels dated while the platform gets sticky once your business lives inside it.

ElasticFunnels, for paid-traffic split testing

If the reason you are choosing between these two is that you run Meta, Google or TikTok ads, look at ElasticFunnels before you commit, because it closes the exact gap both of them leave open. It is a funnel platform built for teams running paid traffic, and it leads with same-URL split testing: variants rotate server-side under one campaign link, so the ad platform keeps its learning and a test never goes back through review. Around that it builds the pages, including an AI builder that can clone a page from a URL, hosts the checkout with order bumps, one-click upsells and multi-MID routing, and keeps the click, the order, the rebill and the refund on one record so you can see which ad actually made money, with a CRM and automations on the same data. Every feature is on every plan, the Starter plan is $97/mo, and the 14-day trial takes no card. The honest catch is that it is newer than ClickFunnels and Kajabi and there is very little independent review coverage to check its claims against yet, which is what you would expect of a platform this new. That limits your outside proof, not the features themselves, so run a real test campaign through the trial before you move a business across.

Still weighing more than these three? Start from the full ranking, or read the closer head-to-head in ElasticFunnels vs ClickFunnels.