The plans
Monthly: Starter $29, Build $99, Experiment $149, Optimize $249; annual billing $22/$74/$112/$187 a month (25% off). Agency self-serve from $349/mo billed annually (50k visitors, 5 users, 10 root domains). Concierge custom.
Is it worth it?
Unbounce is the pick if you want a fast, mature page builder with AI traffic routing and you do not take payment on the page. Budget for the traffic caps, and note that classic A/B testing only starts on the Experiment plan, above the entry tier.
What works
- A mature drag-and-drop builder with a large template library, trusted by paid-media teams for years.
- Smart Traffic routes visitors to the variant most likely to convert, useful when a clean A/B test is hard to run.
What to watch
- Plans are capped by monthly visitors, and classic A/B testing only starts on the $149 Experiment plan, so testing on paid traffic is not the cheapest option here.
- There is no checkout, so sellers with their own offers still need a separate cart.
Frequently asked questions
How much does Unbounce cost?
The plan list at the top of this page gives the entry price, and the table breaks down what each higher plan adds.
Does Unbounce have a free trial or free plan?
In short: 14-day free trial, no card.
Who gets the most value from Unbounce?
pure landing pages, with checkout handled elsewhere. The full review weighs it against the alternatives.
Keep reading
- The full Unbounce review
- What Unbounce and the other builders cost for your monthly traffic
- The full ranking
- Unbounce alternatives
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