Pricing
Kartra pricing
The plans
Kartra has four plans, billed monthly or annually (annual saves up to 22%). Annual rates: Essentials $52/mo (500 contacts, 5 pages, 1 product, 1 course, and a 5% transaction fee on your sales), Starter $99/mo (2,500 contacts, unlimited pages and products, 0% transaction fees, webinars), Growth $189/mo (12,500 contacts, automations, affiliate management, surveys and quizzes), Professional $429/mo (25,000 contacts, real-time funnel analytics, API access). Paid monthly the same plans are $59, $119, $229 and $549. There is a 14-day free trial and a 30-day money-back guarantee.
Is it worth it?
Kartra is real. It has run since 2018, more than 60,000 businesses use it, and it genuinely folds pages, email, checkout, courses and an affiliate program into one login. You would likely regret it as an affiliate buying cold traffic: it is built to sell your own courses and coaching, its split testing is page-level rather than the same-URL kind that protects ad learning, and support draws steady complaints. Buy it if you sell your own offer and want one system instead of a stack, from $52/mo on the annual plan. Skip it if you just need a fast lander and an ad-safe A/B test.
What works
- It really is one system, and reviewers say the consolidation is the point. Pages, email and SMS, native checkouts, courses, memberships, a helpdesk and your own affiliate program run under one login, and users describe cancelling separate CRM, email and cart subscriptions after moving in.
- From the Starter plan up it takes no cut of your sales (0% transaction fees) and includes unlimited pages, products and courses plus webinars. For a creator selling their own offer, that is a lot of platform for $99/mo on the annual plan.
- It is established and low-risk to trust. Kartra has run since 2018, reports more than 60,000 customers, and is a known quantity rather than a product that might disappear next year.
What to watch
- It is built to sell your own courses and coaching, not to run cold paid traffic. There is no same-URL, server-side split testing, so a page test can reset the ad learning Meta and Google rely on, and there are no affiliate-network postbacks for buying traffic.
- Support is the most repeated complaint. Reviewers report multi-day waits and generic 'clear your cache' replies, and even satisfied users call the team slow to respond.
- The entry Essentials plan is thin and takes a 5% cut of your sales (5 pages, 1 product), so the realistic starting plan is Starter at $99/mo, and new users find the editor dated and slow to learn.