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Pricing

GoHighLevel pricing

By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-09-27. How we research

The plans

Yearly totals are $970, $2,970 and $4,970. The pricing page offers 14 days on the tier you pick. The subscription starts unless you cancel, and phone, email and AI usage can bill during the trial. A separate page offers 30 days and charges the card on file at the end unless you cancel. LC Email is $0.675 per 1,000. US and Canada SMS is $0.00747 per segment, plus carrier fees. A local number is $1.15 a month and a toll-free number is $2.15. AI products are a separate bill: Growth is $50 a month per location, and AI Unlimited is $97 a month per location.

14-day free trial, card required.

Is it worth it?

GoHighLevel is an established agency platform that has facilitated billions in sales and carries strong aggregate ratings. Its page builder and split testing are weaker than its CRM, follow-up automation and client sub-accounts, while billing surprises and slow support recur in user complaints. Buy it for an agency or lead-generation business that needs those systems behind the funnel. Skip it if you only need a landing page and a same-URL A/B test for paid traffic.

What works

  • One subscription replaces a stack. You get a CRM and pipelines, email and SMS marketing, calendars, a website and funnel builder, payments and invoicing, courses and reputation tools, with unlimited contacts and unlimited users on every plan.
  • It is genuinely built for agencies. Unlimited sub-accounts start at $297/mo. On Agency Pro, white-label and SaaS Mode let you resell the platform as your own software. Aggregate ratings back the product up: 4.6/5 on G2 and 97% five-star on Trustpilot across 15,000+ reviews.
  • Follow-up automation is the real reason people stay. Leads land in a pipeline that fires SMS, email and booking reminders on their own, which is where long-time users say it beats a pure funnel builder.

What to watch

  • It is a CRM and agency platform first, with landers as a supporting feature. Its funnel split test compares a control page against a variation and splits traffic between them, but it is not marketed as the same-URL, server-side rotation that keeps Meta and Google ad learning intact. A paid-traffic affiliate has to design tests carefully to avoid resetting the learning phase.
  • Users report trial charges while the dashboard still showed a free trial, and a downgrade does not cancel add-ons, phone numbers or marketplace apps, so it is easy to run up charges you did not expect. Screenshot every step and clear add-ons before you cancel.
  • Reddit threads describe support tickets open for weeks on billing and technical issues, and users flag intermittent bugs in automations and the funnel builder. The sticker price also understates the bill once phone, SMS, email and AI usage stack on top.

Frequently asked questions

How much does GoHighLevel cost?
The plan list at the top of this page gives the entry price, and the table breaks down what each higher plan adds.
Does GoHighLevel have a free trial or free plan?
In short: 14-day free trial, card required.
Who gets the most value from GoHighLevel?
Agencies that need a CRM behind the funnel. The full review weighs it against the alternatives.

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