ClickFunnels vs Instapage

You are already paying for the click. The remaining choice is whether the software also has to process the payment.

ClickFunnels is the full funnel. Pages, Smart Checkout with order bumps and one-click upsells, email, courses and CRM pipelines come with the subscription. The pricing page says the platform takes no percentage of sales. Instapage builds the landing page and tests variants on the server once you are on Optimize. The order stays in the cart or the network you already use. Visitor caps are on Instapage's plans page.

What each plan includes

On the ClickFunnels pricing page, Launch billed for the year is $970, which is $194 off the monthly rate. Scale is $197 a month, or $1,970 for the year. ClickFunnels' upper plan is also called Optimize, at $297 a month or $2,970 for the year. Instapage uses that same word for the plan that runs the test. Dominate is $5,997, sold by the year only, and every plan includes unlimited visitors. Launch includes 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains, one workspace and two team members. Launch, Scale and ClickFunnels' Optimize plan include a 14-day trial.

The $79 in the quick answer is Instapage Create on the annual view. The table shows the monthly price for that same plan. Its experiment covers 30,000 unique visitors on the standard option and 50,000 on the expanded one. The plans page also includes a column for 100,000 visitors. Convert is a custom quote. Create and Optimize include a 14-day trial capped at 2,500 unique visitors.

How a test treats the ad

The Optimize highlight describes several variants loading with no flicker. They are served behind the URL the ad already uses, so the campaign can keep the destination you approved. Create publishes the page. The experiment lives on the plan named in that highlight.

ClickFunnels, on its A/B testing page, compares two variations of a funnel step. The write-up covers the step. During a trial, publish a step and look at the URL the ad account would send traffic to, before you assume the campaign keeps its learning.

Where the payment sits

Smart Checkout is on ClickFunnels' entry plan, so the bump, the upsell and the order sit in the same funnel as the page. An info product can keep its email and its course in that subscription.

An Instapage page can send a network offer on to the merchant. If you sell your own product, the order has to be taken somewhere else, and the ad report and the order report stay separate.

What long-term users report

On Capterra, a reviewer who built the same page in both tools found Instapage faster to load, and described ClickFunnels as slower to load, with a wider set of tools in the same account. Other Instapage reviews on Capterra focus on the price.

In a PPC discussion, buyers group Instapage with Unbounce. Agencies moved on once the price no longer beat a standard site builder. Teams that wanted faster experiments were the ones that stayed. Those comments are about what the landing page subscription costs.

Which account to open

ClickFunnels, when you sell your own offer

Open ClickFunnels when the page, the bump, the upsell, the email and the course should share one bill. The cart is on the entry plan. You get the step test described above. Look at that URL in the ad account before a live campaign depends on it.

Instapage, when the page is the whole job

Open Instapage when a set of ads needs pages and the order already has a home. Put the experiment on Optimize when the ads are already live. The per-ad page match and the heatmaps are on Convert, the custom plan.

Both the test and the checkout

ElasticFunnels is a funnel platform for teams that buy traffic. It builds the pages, split-tests variants under one campaign URL, and hosts the checkout on the same record, with order bumps, one-click upsells and subscriptions. The click, the order, the rebill and the refund share that record. CRM, automations and a call center sit there too.

Starter is $97 a month and includes 50,000 page views, with the same features as the higher plans. Higher plans raise that cap. The test is on Starter, the same as on the plans above it. A 0.5% fee applies only when the sale runs through ElasticFunnels' own gateways. The trial lasts two weeks, and it does not require a credit card.

Work on it started in 2023, and independent reviews are still thin. Until a real campaign has run through it, you are mostly taking the vendor's word, which is what you would expect this early. The pages, the test and the checkout are on Starter regardless.

The ElasticFunnels review covers the rest of the platform. The full ranking lists the wider set of tools. ClickFunnels vs Systeme.io looks at a suite with a lower entry price. Instapage vs Landingi puts this kind of test next to another page builder.

What to check before you pay

During the ClickFunnels trial, duplicate a funnel step and note where the ad would send people. Then place a test order with a bump and see the page and the payment together. In the Instapage trial, run the experiment and watch the ad account while a second variant is served. The window is long enough to see the URL. A small ad set will not produce enough visits to finish a test.

What changed

17 Oct 2026. The pick was rewritten around who charges the buyer, and whether an experiment can keep the ad on its current URL.