# Leadpages pricing · Lander Report

> Source: https://landerreport.com/reviews/leadpages/pricing

## Leadpages pricing

By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-09-27\. [How we research](/methodology) 

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. 

At a glance

Starts at

$99/mo

Free trial

7 days

Best for

Uncapped traffic with server-side testing

Founded

2012

Website

[Official site](https://leadpages.com)

### The plans

Grow $99/mo, Optimize $199/mo, Scale $399/mo; annual billing saves 20%. Server-side A/B testing included from Grow; Smart Traffic and heatmaps from Optimize; full auto-optimization on Scale. Unlimited traffic on every plan, no visitor caps. Separate HTML Pub publishing tiers ($10-33/mo) have no A/B testing.

7-day free trial, card required. Prices verified with the vendor on 2026-09-27.

### Is it worth it?

Leadpages is the pick if you want server-side A/B testing without a visitor cap at a low entry price. Testing is included from the $99 Grow plan, where most rivals gate it behind $199, and every plan has unlimited traffic. Heatmaps and Smart Traffic routing wait for the $199 Optimize plan, and the 7-day trial asks for a card.

##### What works

* Server-side A/B testing, where variants are assigned before the page renders so there is no flicker, is included from the $99 Grow plan, and no plan caps your traffic.
* AI generates page variants to test, and dynamic text replacement matches the headline to the ad keyword.

##### What to watch

* Heatmaps and Smart Traffic routing only start on the $199 Optimize plan, and the 7-day trial needs a card up front.
* The lineup splits across HTML Pub publishing tiers and Leadpages CRO tiers, which reads as confusing, and its ecommerce is basic, so selling your own offer means bolting on a checkout.

### Frequently asked questions

How much does Leadpages cost? 

Grow $99/mo, Optimize $199/mo, Scale $399/mo; annual billing saves 20%. Server-side A/B testing included from Grow; Smart Traffic and heatmaps from Optimize; full auto-optimization on Scale. Unlimited traffic on every plan, no visitor caps. Separate HTML Pub publishing tiers ($10-33/mo) have no A/B testing. Prices verified 2026-09-27.

Does Leadpages have a free trial or free plan? 

7-day free trial, card required.

Is there a cheaper way to test Leadpages? 

Leadpages is the pick if you want server-side A/B testing without a visitor cap at a low entry price. Testing is included from the $99 Grow plan, where most rivals gate it behind $199, and every plan has unlimited traffic. Heatmaps and Smart Traffic routing wait for the $199 Optimize plan, and the 7-day trial asks for a card.

### Keep reading

* [The full Leadpages review](/reviews/leadpages)
* [The full ranking](/best)
* [Leadpages alternatives](/alternatives/leadpages)

---

We may earn a commission when you buy through links on this page. It never affects our rankings.

© 2026 Lander Report. Independent and reader-supported.