# Swipe Pages vs FunnelKit · Lander Report > Source: https://landerreport.com/compare/swipe-pages-vs-funnelkit Compare ## Swipe Pages vs FunnelKit By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-09-30\. [How we research](/methodology) **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **Swipe Pages** is our top pick for most people. Pick Swipe Pages if you buy cold paid traffic and want a fast hosted lander with ad-safe same-URL testing and no WordPress to run; pick FunnelKit if you sell your own products on a WordPress and WooCommerce store and want checkout, upsells and email automation together in one self-hosted plugin without a monthly SaaS bill. * **Swipe Pages.** Best for Fast AMP pages for mobile paid traffic. From $29/mo. * **FunnelKit.** Best for WooCommerce stores that want checkout, upsells and email automation in one plugin. Has a free tier. ### Side by side __Feature comparison across 2 tools__ | Tool | Split testing | Checkout | Free trial | From | | -------------- | ----------------------------- | ------------------------ | ---------------------- | --------- | | 1. Swipe Pages | Server-side, from Marketer | Stripe, PayPal, Razorpay | 14-day, no card | $29/mo | | 2. FunnelKit | Funnel-step A/B, not same-URL | Yes, WooCommerce | Free version, no trial | Free tier | ### Where each one wins #### Swipe Pages ##### What works * Speed is the point, and it is real. Every page is built on Google's AMP framework, so it loads near-instantly on a phone. For paid traffic that is the number that matters, because a slow lander loses the click before it paints, and reviewers single the speed out above everything else. * Its A/B testing is the ad-safe kind. From the $69 Marketer plan it splits traffic between variants server-side under one URL, so a test does not change your destination link and reset the Meta or Google learning phase. Dynamic text replacement matches the headline to the ad on the same page. * It does not punish success. Landing pages and conversions are unlimited on every plan. Only monthly visitors are capped, and the overage is published up front at $5 per extra 5,000 visits, so a winning campaign does not trigger a surprise bill. * There is a real checkout and a genuinely free trial. Stripe, PayPal and Razorpay checkout with order bumps and upsells is on every plan, and the 14-day trial is full-featured with no credit card, which most rivals do not offer. ##### What to watch * The speed is bought with AMP's limits. AMP restricts custom JavaScript, heavy animation and some third-party scripts, so a visually complex or highly interactive page is harder to build here than in Unbounce or Instapage. Reviewers note the layout constraints, though most still find it fine for a standard lander. * Measurement is thin. There are no native heatmaps, and users report tracking gaps such as call tracking, so you lean on your ad pixel, Zapier and an outside analytics tool to see the full picture. * It is a page builder, not an affiliate tracker. There are no S2S postbacks to an affiliate network, so if you buy network offers you still run a dedicated tracker alongside it. * Server-side A/B testing waits for the $69 Marketer plan, the template and native-integration library is smaller than the older tools, and support runs business hours (12x5), not round the clock. #### FunnelKit ##### What works * It is a real checkout and upsell engine, self-hosted with no cut taken from your sales: an optimized WooCommerce checkout, order bumps, one-click post-purchase upsells and downsells, a sliding cart, funnel A/B testing and revenue analytics, all inside your own site. * Rare for a checkout plugin, it also includes built-in marketing: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that acts as a light CRM, from the Professional plan up. That is follow-up and cart recovery without bolting on a separate email tool. * It is established and cheap next to hosted funnel SaaS: a free Funnel Builder version lives on WordPress.org (rated 4.9, with a large review count), paid plans start at $99.50/year, and it has a long track record under its former WooFunnels name. ##### What to watch * The loudest complaints are support and billing, not the software. A WordPress.org support thread is titled Worst Ever Company, and a Trustpilot reviewer who tried to cancel says they were ignored until the refund window had closed. That is the same friction to watch on any annual-renewal plugin. * It is a WooCommerce tool, so it needs your own WordPress and WooCommerce stack, and reviewers warn it is not plug and play: the automation side has a learning curve, and stacking the plugins it wants can slow a site down. * Its A/B testing is funnel-step level on your own pages, not the same-URL, server-side rotation that protects Meta and Google ad learning, and the intro prices renew higher: $99.50 renews at $129, $149.50 at $299, $199.50 at $399. The choice is between a hosted, self-contained landing page and a funnel layer you run inside your own WordPress site. ### Hosted page versus WordPress plugin Swipe Pages and FunnelKit both build pages, both take payments, and both call what they build a funnel, which is why they land on the same shortlist. They do not run in the same place. Swipe Pages is a hosted landing page builder: you sign in, build a page, and the vendor serves it from its own infrastructure. FunnelKit is a WordPress plugin, once sold as WooFunnels, that only exists inside a WordPress site you own, on top of WooCommerce, and it turns that store's plain checkout into a funnel with order bumps, one-click upsells and, on its higher plans, email and SMS follow-up. That one fact settles most of the decision. If you do not run WordPress and do not want to, FunnelKit is not a lighter Swipe Pages, it is a different project. You would stand up hosting, a theme, WooCommerce and a page builder before FunnelKit does anything at all. If you already run a WooCommerce store, the reverse is true: FunnelKit is cheap, it sells your own products with no percentage taken, it can email your buyers from the same plugin, and Swipe Pages would be a second place to build pages that your store cannot use. For this site's reader, someone buying cold traffic and living on conversion rate, Swipe Pages is the better default. It is hosted, it is fast on mobile, and its testing is the ad-safe kind. FunnelKit wins for the WooCommerce store owner who sells their own offer and wants a converting checkout plus follow-up without a monthly SaaS bill. Below is where each one earns its place. ### Pricing compared The two price in completely different shapes, so the sticker numbers do not line up. Swipe Pages is a monthly subscription metered by visitors. Startup is $29 a month billed annually and includes one custom domain, 20,000 monthly visitors, unlimited pages and conversions, and the built-in checkout. It does not include A/B testing. Marketer is the tier a paid-traffic buyer should price against: $69 a month annually, with server-side A/B testing, dynamic text replacement, five domains and 50,000 monthly visitors. Agency is $149 a month annually and raises the allowance to 500,000 visitors with unlimited domains and sub-accounts. Above the allowance, extra traffic is $5 per 5,000 visits, published up front, and the 14-day trial takes no card. FunnelKit charges a WordPress licence, billed once a year, and there is a genuinely free Funnel Builder version on WordPress.org to try first. Read this pricing carefully, because the tiers gate different jobs. Basic is $99.50 for the first year and renews at $129, but it is checkout only, with no funnels. Plus is $149.50 for the first year, renewing at $299, and it is the tier that adds funnels, order bumps, one-click upsells and A/B testing. Professional is $199.50 for the first year, renewing at $399, and it is the one that adds the email and SMS automations and the built-in CRM. Elite is $299.50, renewing at $599, for thirty sites. There is no time-limited trial; instead a 14-day money-back guarantee. The full own-offer toolkit, checkout plus upsells plus follow-up, is the Professional plan, and the honest number to plan around is its $399 renewal, not the first-year $199.50. Swipe Pages is a focused page with a checkout. FunnelKit bundles checkout, email, SMS and a light CRM inside one WordPress plugin. The FunnelKit licence looks far cheaper because it is only part of the cost. It does not include hosting, a theme, WooCommerce or the WordPress maintenance a live store needs, and it does not include your time keeping all of that updated and unbroken. Swipe Pages folds hosting, speed and support into the subscription. So the real comparison is not $99.50 a year against $69 a month. It is FunnelKit plus your WordPress and WooCommerce stack against Swipe Pages as a complete hosted page. If you already pay for and run WordPress, FunnelKit is the cheaper way to add a funnel and follow-up. If you do not, Swipe Pages is usually cheaper once the whole stack is counted. ### Page speed and split testing Swipe Pages wins the front of the funnel, which is the part that decides a paid click. Every page is built on Google's AMP framework, and the vendor shows a 98 mobile PageSpeed score. The badge is not the point. A cold mobile visitor leaves before a slow page paints, so a lander that appears the moment someone taps the ad gives the offer a chance to work. Reviewers name loading speed as the single reason they picked it. Swipe Pages leads with fast mobile landers, an AI builder and a focused conversion workflow. The testing is also the right shape for ad campaigns. From the $69 Marketer plan, Swipe Pages rotates variants server-side under one URL. The ad keeps a single destination link while the server decides which version to show. That avoids the common mistake of changing the destination and resetting the Meta or Google learning phase, or sending the ad back through review. FunnelKit offers A/B testing too, from its Plus plan, but it is funnel-step testing inside your own site: it splits between separate step variants rather than rotating them under one address the way an ad platform wants. That is genuinely useful for optimising an on-site checkout flow. It is not the same-URL, server-side rotation that keeps campaign learning intact when the click comes from a paid ad. Same-URL rotation keeps one campaign link while the server swaps the variant. Step-level testing sends traffic to different page addresses. Swipe Pages pays for its speed with AMP's limits. Custom JavaScript, heavy animation and some third-party widgets are harder to use, so a visually complex or highly interactive page is easier to build in a general WordPress page builder. FunnelKit inherits the freedom of whatever builder you already run, Elementor, Bricks, Divi, Gutenberg or its own funnel builder, so design is only as constrained as your theme. The trade is speed and simplicity against flexibility and maintenance. ### Checkout, upsells and follow-up This is where FunnelKit earns its reputation, and where it goes further than most checkout plugins. It rebuilds WooCommerce's plain checkout into a real funnel: optimised one-page and multi-step checkout layouts, order bumps at the cart, one-click post-purchase upsells and downsells, a sliding side cart, and revenue analytics, all on your own site with no percentage taken from your sales. Then, on the Professional plan, it adds what CartFlows and most rivals do not: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that acts as a light CRM. For a store selling its own products, that is checkout and follow-up in one plugin, using the WooCommerce gateways you already have. FunnelKit adds funnel checkout, order bumps, one-click upsells and, higher up its plans, email and SMS automation on top of a WooCommerce store you already run. Swipe Pages has a checkout too. Stripe, PayPal and Razorpay forms with order bumps and upsells are included on every plan, so a seller can build the lander and take payment without a separate cart. It is a lighter checkout than FunnelKit on a mature WooCommerce store, and it is hosted rather than sitting in your own database. What Swipe Pages does not have is FunnelKit's follow-up: there is no built-in email, SMS or CRM, so recovering an abandoned cart or emailing a buyer means passing leads out through a direct integration or Zapier to an outside email tool. For a simple own-offer funnel Swipe Pages is enough; for a store that wants the sale and the follow-up in one login, FunnelKit has more room. One limit is shared. Neither tool is an affiliate tracker. There are no server-to-server postbacks to ClickBank, BuyGoods or Digistore24 in either product, so if you promote network offers you keep a dedicated tracker alongside whichever you choose. ### What long-term users report We do not run these tools on live campaigns. We read long-term user reports, check each vendor's own documentation and current pricing, and verify prices with the vendor. That method shows two different risk profiles. Swipe Pages has a smaller but consistent set of reviews. Speed is the repeated praise. The repeated criticism is the trade behind it: AMP restricts some layouts, scripts and interactive elements, there are no native heatmaps, and users flag measurement gaps such as call tracking. Support reviews are generally positive, though the team works business hours rather than around the clock. FunnelKit has far more outside proof, and it splits by where you look. Its WordPress.org listing is warm, rated around 4.9 with a large review count and a long track record under its former WooFunnels name, and it is built by an established WordPress team, so it is not a fly-by-night plugin. Trustpilot and support threads are harsher, and the pattern there is not the software, it is support and billing: one WordPress.org support thread is titled Worst Ever Company, and a reviewer who tried to cancel says they were ignored until the refund window had closed. Reviewers also warn it is not plug and play: the automation side has a learning curve, and stacking the plugins it wants can slow a site down. If you buy it, keep your own record of the cancellation steps and treat the annual renewal date as a diary entry. ### Which one should you pick? #### Swipe Pages, for cold paid traffic and ad-safe testing Choose Swipe Pages when the job is to turn a paid click into a lead or sale fast, and you do not want to run a website to do it. The $69 Marketer plan is the useful tier because it adds server-side testing under one URL and dynamic text replacement on top of AMP speed and the built-in checkout, and the 14-day trial takes no card. Accept the limits before you commit: AMP restricts some custom scripts and interactions, there are no native heatmaps, and there is no built-in email, so follow-up and network attribution both need outside tools. #### FunnelKit, for a WooCommerce store selling its own offer Choose FunnelKit when you already run WordPress and WooCommerce and sell your own products. It is the cheap, established way to add an optimised checkout, order bumps and one-click upsells, and on the Professional plan the email, SMS and cart recovery to follow up, all without paying a hosted funnel builder every month, and the free version lets you try it before spending. Go in knowing the real cost is FunnelKit plus your WordPress stack, that the full toolkit is the Professional plan renewing at $399 a year, that its A/B testing is step-level rather than the ad-safe same-URL kind, and that the loudest complaints are about support and billing rather than the plugin itself. #### ElasticFunnels, for an own-offer team buying paid traffic If you want Swipe Pages' ad-safe test and FunnelKit's real checkout and follow-up on one record, without standing up WordPress to get the checkout, [ElasticFunnels](/reviews/elasticfunnels) is the segment pick. It is a funnel platform for teams running paid traffic. It builds or clones the page, rotates variants server-side under one campaign URL, hosts a checkout with order bumps, one-click upsells and subscriptions, and keeps the click, order, rebill and refund on one record with attribution, a CRM and automations. Starter is $97 a month, every feature is on every plan, and the 14-day trial needs no card. Revenue processed through its hosted checkout carries a 0.5% fee, and sales on external platforms are not charged. Its multi-MID payment routing matters most to sellers pushing enough card volume to need more than one merchant account; a seller taking a handful of orders a week will not lean on it, but still gets the checkout, the upsells and the one-record reporting. The drawback is plain. ElasticFunnels is newer than both tools here, and there is very little independent third-party review coverage to check its claims against yet. Until you run real volume through it you are largely taking the vendor's word, which is what you would expect of a platform this recent. That is a limit on outside proof, not on the checkout or the split testing themselves, and the no-card trial exists so you can run one real campaign through it before moving a business across. For the next step, read the [Swipe Pages review](/reviews/swipe-pages), the [FunnelKit review](/reviews/funnelkit) and the [ElasticFunnels review](/reviews/elasticfunnels). The [ElasticFunnels vs Swipe Pages](/compare/elasticfunnels-vs-swipe-pages) and [ElasticFunnels vs FunnelKit](/compare/elasticfunnels-vs-funnelkit) comparisons isolate the two platform questions, and [the full ranking](/best) puts both tools in context. Our pick ### Swipe Pages Swipe Pages is real, and it is a good fit for paid traffic. It has run for years, more than 7,000 marketers use it, and its AMP pages load near-instantly on mobile, which is exactly what a cold click needs. Its A/B testing is the ad-safe, same-URL kind from the $69 Marketer plan, conversions are unlimited on every plan, and the 14-day trial takes no card. You would regret it if you need heavy design freedom or built-in heatmaps: AMP limits custom code, and there is no native heatmap or call tracking. Buy it if you want a fast, focused lander with ad-safe testing and a real checkout, from $29/mo. Look elsewhere if you need a rich, interactive page or a full affiliate-tracking stack in one tool. ### Frequently asked questions Which is better, Swipe Pages or FunnelKit? Pick Swipe Pages if you buy cold paid traffic and want a fast hosted lander with ad-safe same-URL testing and no WordPress to run; pick FunnelKit if you sell your own products on a WordPress and WooCommerce store and want checkout, upsells and email automation together in one self-hosted plugin without a monthly SaaS bill. Do Swipe Pages and FunnelKit both support A/B testing? Swipe Pages: Server-side, from Marketer. FunnelKit: Funnel-step A/B, not same-URL. ### Swipe Pages official sources #### From Swipe Pages * ### FunnelKit official sources #### From FunnelKit * * Plan pricing and licence tiers * Funnel A/B testing #### Other sources 9 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[g2-speed\] [Swipe Pages Reviews & Product Details ](https://www.g2.com/products/swipe-pages/reviews) G2 2. \[cap-flex\] [Swipe Pages Reviews 2026, Verified Reviews, Pros & Cons ](https://www.capterra.com/p/207318/Swipe-Pages/reviews/) Capterra 3. \[g2-tracking\] [Swipe Pages Pros and Cons, User Likes & Dislikes ](https://www.g2.com/products/swipe-pages/reviews?page=6&qs=pros-and-cons) G2 4. \[tp-support\] [Swipe Pages Reviews, Read Customer Service Reviews of swipepages.com ](https://www.trustpilot.com/review/swipepages.com) Trustpilot 5. \[wagepirate-autonami\] [FunnelKit Automations Review 2026: The BEST CRM for WordPress & WooCommerce ](https://wagepirate.com/review/funnelkit-automations/) Blog 6. \[wagepirate-review\] [FunnelKit Review 2026: This, CartFlows, ClickFunnels or… ](https://wagepirate.com/review/funnelkit/) Blog 7. \[wpnomy\] [FunnelKit aka WooFunnels Review (2026): The Best WooCommerce Funnel Builder? ](https://wpnomy.com/funnelkit-review/) Blog 8. \[advancedcoupons\] [FunnelKit Review (2026): An Advanced Coupons User's Take ](https://advancedcouponsplugin.com/funnelkit-review-advanced-coupons/) Blog 9. \[bloggingx-vs\] [FunnelKit vs. CartFlows (2026): Things Have Changed ](https://bloggingx.com/funnelkit-vs-cartflows/) Blog ### Keep reading * [Swipe Pages review](/reviews/swipe-pages) * [FunnelKit review](/reviews/funnelkit) * [The full ranking](/best) --- Landing page builders, judged for affiliates [Best of](/best) © 2026 Lander Report. 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