# FunnelKit vs Builderall · Lander Report > Source: https://landerreport.com/compare/funnelkit-vs-builderall Compare ## FunnelKit vs Builderall By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-10-03\. [How we research](/methodology) **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Quick answer **FunnelKit** is our top pick for most people. Pick FunnelKit if you run a WordPress and WooCommerce store and want a real checkout with order bumps, one-click upsells and built-in email automation for a yearly fee and no cut of your sales; pick Builderall if you want the widest set of marketing tools on the cheapest monthly bill and will trade polish and uptime for breadth. * **FunnelKit.** Best for WooCommerce stores that want checkout, upsells and email automation in one plugin. Has a free tier. * **Builderall.** Best for The most tools for the lowest monthly price. From €7.50/mo. ### Side by side __Feature comparison across 2 tools__ | Tool | Split testing | Checkout | Free trial | From | | ------------- | ----------------------------- | -------------------- | ----------------------- | --------- | | 1. FunnelKit | Funnel-step A/B, not same-URL | Yes, WooCommerce | Free version, no trial | Free tier | | 2. Builderall | No same-URL testing | Yes, from Essentials | No trial, 30-day refund | €7.50/mo | ### Where each one wins #### FunnelKit ##### What works * It is a real checkout and upsell engine, self-hosted with no cut taken from your sales: an optimized WooCommerce checkout, order bumps, one-click post-purchase upsells and downsells, a sliding cart, funnel A/B testing and revenue analytics, all inside your own site. * Rare for a checkout plugin, it also includes built-in marketing: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that acts as a light CRM, from the Professional plan up. That is follow-up and cart recovery without bolting on a separate email tool. * It is established and cheap next to hosted funnel SaaS: a free Funnel Builder version lives on WordPress.org (rated 4.9, with a large review count), paid plans start at $99.50/year, and it has a long track record under its former WooFunnels name. ##### What to watch * The loudest complaints are support and billing, not the software. A WordPress.org support thread is titled Worst Ever Company, and a Trustpilot reviewer who tried to cancel says they were ignored until the refund window had closed. That is the same friction to watch on any annual-renewal plugin. * It is a WooCommerce tool, so it needs your own WordPress and WooCommerce stack, and reviewers warn it is not plug and play: the automation side has a learning curve, and stacking the plugins it wants can slow a site down. * Its A/B testing is funnel-step level on your own pages, not the same-URL, server-side rotation that protects Meta and Google ad learning, and the intro prices renew higher: $99.50 renews at $129, $149.50 at $299, $199.50 at $399. #### Builderall ##### What works * It really is the widest toolkit for the money. One login covers a website and funnel builder, the MailingBoss email platform, SuperCheckout, booking, courses, webinars, a CRM and chatbots, and users describe cancelling several separate subscriptions after moving in. Plans start at €7.50/mo on the annual plan. * The AI build tools are genuinely useful for shipping fast. An AI website builder generates structure and content, an AI email builder drafts broadcasts and sequences, and Magic Lab makes images. For someone launching many angles a week, that speed is real. * As a company it is established and low-risk to trust. Builderall reports more than two million users across 25-plus tools and has run for years, so it is a known quantity rather than a product that might disappear next year. ##### What to watch * It is not built to run cold paid traffic. There is no same-URL, server-side split testing, so a page test can reset the ad learning Meta and Google rely on, and there are no affiliate-network postbacks for attributing a conversion on a network offer. * Reliability is the sharpest complaint. Users report recurring weekly outages, pages and the SuperCheckout failing to load, and features breaking after major updates. On a lander taking spend, downtime is burned budget. * Support and the email tool draw steady criticism: multi-day ticket waits, conflicting answers between agents, and MailingBoss singled out for deliverability problems. The breadth also costs depth, with reviewers saying many of the 25-plus tools underperform standalone alternatives. Two foundations, not two versions of one tool. One snaps a checkout onto the store you already run; the other rents you a whole toolkit under one login. ### Two different purchases FunnelKit and Builderall both land on this shortlist because each promises funnels and a checkout for a fraction of a ClickFunnels bill. They sit on opposite foundations, and that gap is most of the decision. FunnelKit is a WordPress plugin. You bring your own WordPress site and your own WooCommerce store, and FunnelKit turns the plain WooCommerce checkout into a real funnel: an optimized checkout, order bumps, one-click post-purchase upsells and downsells, a sliding cart and funnel analytics. What sets it apart from most checkout plugins is that it also bundles marketing. From the Professional plan up you get email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact record that works as a light CRM. There is a genuine free Funnel Builder version on WordPress.org, it is rated 4.9 across a large review count, and the product has a long track record under its former WooFunnels name. The trade is that you own the stack, including the parts that break: hosting, updates and plugin conflicts. Builderall is the opposite. It is a hosted platform you log into, and it bundles more than two dozen tools under one bill: a website and funnel builder, the MailingBoss email platform, SuperCheckout, booking, courses, webinars, a CRM and chatbots. Builderall reports more than two million users, so it is established rather than a product that might vanish next year. You manage nothing and you own nothing. When a tool has a bad day, you wait for Builderall to fix it. So the first question is not which one has more features. It is whether you want to run WordPress yourself, or want someone else to run everything for you. Answer that and most of the rest follows. FunnelKit adds a converting checkout, upsells and its own email automation to a WooCommerce store you already own. Builderall hosts the whole toolkit for you under a single monthly login. ### Split testing, tracking and paid traffic This site judges tools by one yardstick: do they help someone buying cold clicks make money. On that yardstick, these two share the same gap. Same-URL testing rotates variants behind one link so the ad keeps its learning. A test that moves the destination can send the campaign back to square one. Neither runs same-URL, server-side split testing. FunnelKit tests at the funnel-step level inside your own site, which swaps the page a visitor sees but not in the server-side way that holds an ad platform's learning intact. Builderall has no same-URL testing at all. That matters because when a test changes the destination or sends the ad back through review, Meta and Google can reset the campaign's learning phase and your costs climb for a few days. If protecting ad learning is the reason you are shopping, neither of these is the answer. Neither is an affiliate tracker, either. There are no network postback (S2S) URLs for attributing a conversion back to ClickBank, BuyGoods or Digistore24\. Builderall runs its own affiliate program, but that program sells Builderall; it does not track your offers. If you promote network offers, you will run a dedicated tracker alongside whichever of these you choose. Where they differ is the part after the click. Both give you a real checkout with order bumps and upsells, which is where a lot of the margin on a paid campaign comes from. FunnelKit goes further than most by including the follow-up too: its own email and SMS automations and cart-abandonment recovery mean an abandoned checkout gets chased without a second subscription. Builderall's SuperCheckout starts on its Essentials tier, and MailingBoss covers the email, though deliverability is one of its most-criticized tools. ### What each one costs This is where the two diverge hardest, because they bill in opposite shapes. FunnelKit is annual, not monthly, and there is a free version to start. The paid Funnel Builder plans are billed yearly at an introductory rate that renews higher. Basic is $99.50 for the first year (one site, checkout only). Plus is $149.50 (two sites, and it adds the funnels, order bumps, one-click upsells and A/B testing). Professional is $199.50 (three sites, and it adds the email and SMS automations and the CRM). Elite is $299.50 (thirty sites). There is also an Automations-only plan at $99.50\. Watch the renewals: $99.50 renews at $129, $149.50 at $299, $199.50 at $399 and $299.50 at $599\. There is no time-limited trial; you get a 14-day money-back guarantee instead. On top of the plugin you still pay for WordPress hosting and a WooCommerce gateway, but FunnelKit itself never takes a percentage of your revenue. The tier most readers here would use is Plus for the funnel features, or Professional if the built-in email and CRM are the point. Prices verified 2026-09-28. Builderall is monthly and cheaper on the headline, but read the tiers. Core is €7.50/mo and has no email platform, no checkout and no funnel builder, so it is not the plan you would actually use. Essentials (€21.75/mo) adds MailingBoss email up to 3,000 subscribers, SuperCheckout, booking and a chatbot. The funnel builder and CRM do not appear until Advanced (€45.75/mo), which is the tier most readers here would need. Premium (€117.00/mo) adds webinars and video hosting. There is no free trial and no free plan, only a 30-day money-back guarantee, and annual billing adds three months free. Builderall prices by region, so the currency and exact figure you see may differ. Prices verified 2026-09-30. Over a year the gap is real. FunnelKit Professional is $199.50, or $399 on renewal, plus your hosting, and that includes the email and CRM. Builderall Advanced is about €45.75 a month, roughly €550 a year. You pay Builderall for breadth you may not use. The recurring line on it from Capterra reviewers is jack of all trades, master of none, and many admit they touch a fraction of the 25-plus tools. You pay FunnelKit for a tighter set of jobs done on infrastructure you already run. ### Which one is for you #### FunnelKit, if you already live in WordPress If you run, or are happy to run, a WordPress and WooCommerce store and you sell your own products, FunnelKit is the more focused and more dependable buy. It turns WooCommerce's plain checkout into a funnel with bumps and upsells, it adds email, SMS and cart recovery so your follow-up lives in the same place, and it costs a yearly fee instead of a monthly one, with no cut of your sales. The honest catch is not the software, which reviewers rate 4.9 on WordPress.org. It is support and billing: a WordPress.org thread is titled Worst Ever Company, and a Trustpilot reviewer who tried to cancel says they were ignored until the refund window had closed. The automation side also has a learning curve, and stacking the plugins it wants can slow a site down. Budget for the fact that you own the maintenance too. #### Builderall, if you want the whole toolkit on the cheapest monthly bill If you do not want to touch WordPress and you want a website, email, a checkout, courses and webinars behind one login for less than most single tools cost, Builderall is the wider net. For a small operator launching many angles a week, the AI website and email builders genuinely save time. Go in clear-eyed on reliability: the most repeated independent complaints are recurring outages, with pages and SuperCheckout failing to load and emails not going out, plus slow and sometimes contradictory support and MailingBoss deliverability. On a lander that is spending money, an outage is burned budget, so this suits a creator or small business more than a buyer running serious daily spend. #### ElasticFunnels, if the test and the checkout have to live on one record Both tools above leave the same gap for a team buying cold traffic: neither protects ad learning with same-URL testing, and neither keeps the click, the order, the rebill and the refund on one timeline. ElasticFunnels is built for that reader. It is a funnel platform for teams running paid traffic, and it replaces the stack those teams usually stitch together: a page builder, a checkout or direct-response CRM, a split-testing tool and an analytics tool. Its lead feature is exactly the gap here. Variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their learning and a test never sends the ad back through review. On the same data layer it hosts the pages, including an AI builder that can clone a page from a URL, the checkout with order bumps, one-click upsells and subscriptions, a CRM with automations, and the attribution reporting, so nobody is reconciling four exports to see which angle actually made money. It costs more month to month than either tool here. Starter is $97/mo, with a 14-day free trial that needs no card, and every feature is on every plan, which differ by traffic rather than by what you can use. EF-hosted checkouts carry a 0.5% fee on the revenue processed through them; sales you run on outside platforms and networks are not charged. The real caveat is age. ElasticFunnels is newer than FunnelKit and Builderall, and there is very little independent third-party review coverage to check its claims against, which is what you would expect of a platform this recent. Until you run real volume through it you are largely taking the vendor's word for it, so that limits your outside proof rather than the features themselves. For a paid-traffic team that wants the ad-safe test and the checkout on one record, it earns the trial. Our pick ### FunnelKit FunnelKit is a real, widely installed WordPress funnel plugin, and unlike most it bundles email, SMS and a CRM alongside the checkout, so an own-offer WooCommerce store gets upsells and follow-up in one place. Buy it if you sell your own products on WordPress and want a converting checkout plus automation without a monthly SaaS bill. Skip it if you send paid clicks to a hosted lander and never touch WordPress, or if you need same-URL server-side split testing to keep ad learning intact, because its A/B testing is funnel-step level. The recurring regret is support and billing, and the intro prices renew higher. ### Frequently asked questions Which is better, FunnelKit or Builderall? Pick FunnelKit if you run a WordPress and WooCommerce store and want a real checkout with order bumps, one-click upsells and built-in email automation for a yearly fee and no cut of your sales; pick Builderall if you want the widest set of marketing tools on the cheapest monthly bill and will trade polish and uptime for breadth. Do FunnelKit and Builderall both support A/B testing? FunnelKit: Funnel-step A/B, not same-URL. Builderall: No same-URL testing. ### FunnelKit official sources #### From FunnelKit * * Plan pricing and licence tiers * Funnel A/B testing ### Builderall official sources #### From Builderall * * MailingBoss built-in email platform * AI Website Builder #### Other sources 13 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[wagepirate-autonami\] [FunnelKit Automations Review 2026: The BEST CRM for WordPress & WooCommerce ](https://wagepirate.com/review/funnelkit-automations/) Blog 2. \[wagepirate-review\] [FunnelKit Review 2026: This, CartFlows, ClickFunnels or… ](https://wagepirate.com/review/funnelkit/) Blog 3. \[wpnomy\] [FunnelKit aka WooFunnels Review (2026): The Best WooCommerce Funnel Builder? ](https://wpnomy.com/funnelkit-review/) Blog 4. \[advancedcoupons\] [FunnelKit Review (2026): An Advanced Coupons User's Take ](https://advancedcouponsplugin.com/funnelkit-review-advanced-coupons/) Blog 5. \[bloggingx-vs\] [FunnelKit vs. CartFlows (2026): Things Have Changed ](https://bloggingx.com/funnelkit-vs-cartflows/) Blog 6. \[cap-onestop\] [Builderall Reviews 2026 - Capterra ](https://www.capterra.com/p/202345/Builderall/reviews/) Capterra 7. \[cap-noextra\] [Builderall Reviews 2026 - Capterra ](https://www.capterra.com/p/202345/Builderall/reviews/) Capterra 8. \[cap-jack\] [Builderall Reviews 2026 - Capterra ](https://www.capterra.com/p/202345/Builderall/reviews/) Capterra 9. \[np-70\] [Honest Builderall Review - Niche Pursuits ](https://www.nichepursuits.com/builderall-review/) Blog 10. \[np-adequate\] [Honest Builderall Review - Niche Pursuits ](https://www.nichepursuits.com/builderall-review/) Blog 11. \[fb-glitches\] [Builderall Review \[2025\] - Freedom Bound Business ](https://www.freedomboundbusiness.com/builderall-review/) Blog 12. \[tp-stealing\] [Builderall Reviews - Trustpilot ](https://www.trustpilot.com/review/builderall.com) Trustpilot 13. \[mlm-niche\] [Builderall Review - BehindMLM ](https://behindmlm.com/mlm-reviews/builderall-review-website-builder-with-digital-marketing-platform/) Blog ### Keep reading * [FunnelKit review](/reviews/funnelkit) * [Builderall review](/reviews/builderall) * [The full ranking](/best) --- Landing page builders, judged for affiliates [Best of](/best) © 2026 Lander Report. 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