# ClickFunnels vs Kartra · Lander Report > Source: https://landerreport.com/compare/clickfunnels-vs-kartra Compare ## ClickFunnels vs Kartra By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-09-29\. [How we research](/methodology) **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. ### The short answer Pick ClickFunnels if you want the more established funnel platform with a deep template and training library to build your own funnels, checkout and courses in. Pick Kartra if you want a cheaper single system that also delivers what you sell, with email, SMS and courses folded in from the Starter plan at 0% fees. Buying cold traffic? Neither runs same-URL split tests, so weigh ElasticFunnels first. ### Side by side | | ClickFunnels | Kartra | | ------------- | -------------- | ------------------------ | | Starts at | $97/mo | $52/mo | | Split testing | Step-level A/B | Page-level, not same-URL | | Checkout | Yes | Yes | | Free trial | 14-day, card | 14-day, card | ### Where each one wins #### ClickFunnels ##### What works * One established platform for funnels, checkout, email, courses and a CRM, with a large template and training library. * Smart Checkout with order bumps and upsells, and it takes no cut of your sales. ##### What to watch * Its A/B testing changes the funnel step rather than rotating under one URL, so it does not protect ad learning the way same-URL testing does. * Entry is $97/mo and the free trial asks for a card. #### Kartra ##### What works * It really is one system, and reviewers say the consolidation is the point. Pages, email and SMS, native checkouts, courses, memberships, a helpdesk and your own affiliate program run under one login, and users describe cancelling separate CRM, email and cart subscriptions after moving in. * From the Starter plan up it takes no cut of your sales (0% transaction fees) and includes unlimited pages, products and courses plus webinars. For a creator selling their own offer, that is a lot of platform for $99/mo on the annual plan. * It is established and low-risk to trust. Kartra has run since 2018, reports more than 60,000 customers, and is a known quantity rather than a product that might disappear next year. ##### What to watch * It is built to sell your own courses and coaching, not to run cold paid traffic. There is no same-URL, server-side split testing, so a page test can reset the ad learning Meta and Google rely on, and there are no affiliate-network postbacks for buying traffic. * Support is the most repeated complaint. Reviewers report multi-day waits and generic 'clear your cache' replies, and even satisfied users call the team slow to respond. * The entry Essentials plan is thin and takes a 5% cut of your sales (5 pages, 1 product), so the realistic starting plan is Starter at $99/mo, and new users find the editor dated and slow to learn. ### What they are, and why the choice is really about how you sell ClickFunnels and Kartra land on the same shortlist for a reason. Both are hosted platforms sold as the single subscription that replaces a stack of tools, and both are built for people selling their own offer rather than a general website. So the choice between them is rarely about a feature one has and the other lacks. It is about price, polish, and which one's way of bundling suits how you actually sell. ClickFunnels is the funnel-first option. Its centre of gravity is the funnel and the checkout: opt-in pages, sales pages, order forms with bumps and one-click upsells, then email, courses and a CRM built around them. It has run the longest of the mainstream funnel builders and carries the biggest community, template library and training ecosystem, which is a real advantage when you are copying a proven structure rather than designing one. Kartra is the everything-under-one-login option. It has run since 2018, reports more than 60,000 customers, and folds pages, email and SMS, native checkouts, courses, memberships, a helpdesk, calendars, video hosting and your own affiliate program into one place. Where ClickFunnels leads with the funnel, Kartra leads with delivery: it is built to sell a course or a membership and then host and service it without a second tool. So the honest question is not which has the longer feature list. It is whether you want a funnel builder with a deep ecosystem around it, or a single system that also delivers and services what you sell. ### Pricing compared The two price differently, and Kartra is cheaper at the very bottom. ClickFunnels has three plans. Launch is $97/mo, about $81/mo billed annually, then Scale at $197/mo and Optimize at $297/mo. The free trial asks for a card. The entry plan advertises unlimited funnels but caps contacts, workspaces and emails, so the bill climbs as your list grows. ClickFunnels takes no cut of your sales on any plan. Kartra has four plans, billed monthly or annually, with annual saving up to 22%. On the annual rate Essentials is $52/mo, but it takes a 5% cut of your sales and caps you at 5 pages and one product, so the realistic entry is Starter at $99/mo, which drops the transaction fee to 0% and adds unlimited pages, products and courses plus webinars. Growth is $189/mo with automations, affiliate management and quizzes; Professional is $429/mo with real-time funnel analytics and API access. Paid monthly the same plans run $59, $119, $229 and $549\. There is a 14-day trial that asks for a card and a 30-day money-back guarantee. Read the two realistic entry rows together and they nearly match: ClickFunnels Launch at $97/mo and Kartra Starter at $99/mo both give you unlimited funnels or pages with no sales cut. The difference is what each includes for that money. ClickFunnels puts its weight behind the funnel and the ecosystem; Kartra spends it on breadth, adding courses, memberships and a helpdesk to the same bill. If you would otherwise pay separately for a course host and an email tool, Kartra's bundle is the better value; if you already have those and want the strongest funnel builder and community, ClickFunnels is. ### Checkout and selling Both take payment natively, which is what separates them from a landing-page tool like [Unbounce](/reviews/unbounce) or [Instapage](/reviews/instapage) that hands the sale to a third party. ClickFunnels' checkout does order bumps and one-click upsells and takes no cut of your sales, and its funnel-step model makes it easy to chain an order form into an upsell and a thank-you page. Kartra's checkout does bumps and upsells too, and because it sits on the same data as the email and course tools, a purchase can trigger a sequence and grant course access without a connector. For a single-product sale either is fine. The split shows up in what happens after the sale: ClickFunnels leans on its ecosystem and integrations to do the rest, while Kartra tries to keep the delivery, the emails and the support desk in the same login. If you sell a course and want the fewest moving parts, that in-house delivery is Kartra's strongest argument. If you sell a funnel-driven offer and want the deepest library of proven structures to copy, that is ClickFunnels'. ### The split-testing gap that matters for paid traffic Here is the line neither pricing page tells you, and it is the one that matters most if you buy clicks. Both tools A/B test, and both move the URL or the funnel step when they do. ClickFunnels splits at the funnel-step level; Kartra's split testing is page-level and picks a winner for you. Neither rotates variants under one URL. For organic traffic that is fine. For paid traffic it is a tax. When a test changes the destination URL, Meta and Google can drop the campaign back into the learning phase and reset the optimisation you paid to build, and a changed page can send the ad back through review. If you test constantly, which is the whole job of a paid-traffic buyer, that cost lands on every experiment. It is why an affiliate running cold traffic ends up looking past both of these, which is the segment pick below. ### What long-term users report We do not run these platforms on live campaigns. We read what people who have run them say, alongside each vendor's own docs and pricing pages, and we verify prices with the vendor. On ClickFunnels the recurring line is that it works but is expensive and rigid, and that it earns its keep once you already have a validated offer and traffic; beginners describe standing up a single page as a heavier job than it should be. On Kartra the praise is the consolidation, and users describe cancelling separate CRM, email and cart subscriptions after moving in; the steady complaint is support, with multi-day waits and generic replies, and an editor new users find dated and slow to learn. Both platforms are real and safe to trust. The risk in each case is fit and support, not whether the software delivers. ### Which one should you pick? #### ClickFunnels, for the deeper funnel ecosystem Choose ClickFunnels when you want the most established funnel platform and a large template and training library to copy proven structures from. It builds funnels, checkout with bumps and upsells, email, courses and a CRM under one roof, and it takes no cut of your sales. The cost is real: users call it expensive and rigid, entry is $97/mo, and the trial asks for a card, so it earns its price once revenue is flowing through it rather than before. #### Kartra, for one login that also delivers what you sell Choose Kartra when what you sell is your own courses, coaching or a membership and you want the pages, email, checkout, delivery and support desk in one system. From the Starter plan up it takes no cut of your sales and includes unlimited pages, products and courses plus webinars, and it is a known quantity that has run since 2018\. Budget for the support experience and the learning curve, and start on Starter at $99/mo rather than the thin Essentials tier with its 5% fee. #### ElasticFunnels, for buying paid traffic without resetting ad learning If you are an affiliate or a vendor buying cold traffic and your margin is conversion rate minus click cost, the deciding feature is one neither of these has: same-URL split testing. [ElasticFunnels](/reviews/elasticfunnels) rotates variants server-side under a single campaign link, so Meta, Google and TikTok keep their learning and a test never goes back through ad review. That is one strong reason to look at it, not the whole of it: it also builds the pages with an AI builder that can clone one from a URL, hosts a checkout with order bumps, one-click upsells, subscriptions and multi-MID routing, and keeps the click, the order, the rebill and the refund on one record with a CRM and attribution, so you can tell which ad actually paid. Starter is $97/mo, the 14-day trial needs no card, and EF-hosted checkouts carry a 0.5% fee. The honest caveat: it is newer than ClickFunnels and Kartra, and there is very little independent review coverage to check its claims against yet, so until you run real volume through it you are largely taking the vendor's word, which is what you would expect of a platform this new. That limits your outside proof, not the features themselves, so run a test campaign on a real angle before you move a whole business across. Still weighing more than these two? Start from [the full ranking](/best), or read the [ClickFunnels review](/reviews/clickfunnels), the [Kartra review](/reviews/kartra) and the [ElasticFunnels review](/reviews/elasticfunnels) in full. Our pick ### ClickFunnels ClickFunnels is the pick if you sell your own offer and want funnels, checkout, email and courses under one established brand. Its A/B testing is not same-URL, and the entry plan is $97 with a card-required trial. ### Frequently asked questions Which is better, ClickFunnels or Kartra? Pick ClickFunnels if you want the more established funnel platform with a deep template and training library to build your own funnels, checkout and courses in. Pick Kartra if you want a cheaper single system that also delivers what you sell, with email, SMS and courses folded in from the Starter plan at 0% fees. Buying cold traffic? Neither runs same-URL split tests, so weigh ElasticFunnels first. Do ClickFunnels and Kartra both support A/B testing? ClickFunnels: Step-level A/B. Kartra: Page-level, not same-URL. ### What we read #### From ClickFunnels * #### Other sources 9 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[cf-copywriting\] [What do you use to build and launch funnels? : r/copywriting ](https://www.reddit.com/r/copywriting/comments/1pqo1iw/what%5Fdo%5Fyou%5Fuse%5Fto%5Fbuild%5Fand%5Flaunch%5Ffunnels/) Reddit 2. \[cf-askmarketing\] [Is ClickFunnels Actually Worth It for Real Marketers? : r/AskMarketing ](https://www.reddit.com/r/AskMarketing/comments/1p21jdq/is%5Fclickfunnels%5Factually%5Fworth%5Fit%5Ffor%5Freal/) Reddit 3. \[cf-creators\] [Is ClickFunnels overkill if I'm just starting? : r/creators ](https://www.reddit.com/r/creators/comments/1pb4pd8/is%5Fclickfunnels%5Foverkill%5Fif%5Fim%5Fjust%5Fstarting/) Reddit 4. \[tp-cache\] [https://www.trustpilot.com/review/kartra.com ](https://www.trustpilot.com/review/kartra.com) Trustpilot 5. \[tp-price\] [https://www.trustpilot.com/review/kartra.com?page=2 ](https://www.trustpilot.com/review/kartra.com?page=2) Trustpilot 6. \[tp-mixed\] [https://www.trustpilot.com/review/kartra.com?page=4 ](https://www.trustpilot.com/review/kartra.com?page=4) Trustpilot 7. \[cap-save\] [https://www.capterra.com/p/184946/Kartra/reviews/ ](https://www.capterra.com/p/184946/Kartra/reviews/) Capterra 8. \[cap-infusion\] [https://www.capterra.com/p/184946/Kartra/reviews/?page=3 ](https://www.capterra.com/p/184946/Kartra/reviews/?page=3) Capterra 9. \[sa-ui\] [https://www.softwareadvice.com/marketing/kartra-profile/reviews/ ](https://www.softwareadvice.com/marketing/kartra-profile/reviews/) Blog ### Keep reading * [ClickFunnels review](/reviews/clickfunnels) * [Kartra review](/reviews/kartra) * [The full ranking](/best) --- Landing page builders, judged for affiliates [Best of](/best) © 2026 Lander Report. 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