# CartFlows vs FunnelKit · Lander Report
> Source: https://landerreport.com/compare/cartflows-vs-funnelkit
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## CartFlows vs FunnelKit
By Marcus Reeve, reviewed by the Lander Report editors. Updated 2026-09-28\. [How we research](/methodology)
**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings.
### The short answer
CartFlows and FunnelKit are both WordPress plugins that turn a plain WooCommerce checkout into a funnel, and the choice comes down to how much you want inside one plugin. Pick CartFlows if you want a lean, cheap checkout with order bumps and one-click upsells and you are happy to add your own email tool for follow-up; pick FunnelKit if you want the checkout and the follow-up, email, SMS and cart recovery, in one suite and will pay for the Professional plan to get it. Neither rotates variants under one URL, so if you buy paid traffic and need to protect Meta and Google ad learning, a hosted platform is the better shape.
### Side by side
| | CartFlows | FunnelKit |
| ------------- | ----------------------------- | ----------------------------- |
| Starts at | Free, or $99/yr | Free, or $99.50/yr |
| Split testing | Funnel-step A/B, not same-URL | Funnel-step A/B, not same-URL |
| Checkout | Yes, WooCommerce | Yes, WooCommerce |
| Free trial | Free version, no trial | Free version, no trial |
### Where each one wins
#### CartFlows
##### What works
* It turns WooCommerce's plain checkout into a real funnel: optimized checkout layouts, order bumps, one-click post-purchase upsells and downsells, funnel-step A/B testing and analytics, all self-hosted with no cut taken from your sales.
* It is cheap and established next to hosted funnel SaaS. A free version lives on WordPress.org (4.8/5 from around 486 reviews, 200,000+ active installs), paid starts at $99/year, and it is built by Brainstorm Force, the team behind the Astra theme, so it is not a fly-by-night plugin.
* It works with the page builders you already use, Elementor, Bricks, Divi, Beaver Builder and Gutenberg, and with standard WooCommerce gateways like Stripe, PayPal and Square.
##### What to watch
* The loudest complaints are support and billing, not the software: Trustpilot and Capterra reviewers report slow responses, friction cancelling or getting a refund, and issues left unresolved. The 4.8 WordPress.org rating is far kinder because it captures installs, not billing disputes.
* It is only a checkout and funnel layer. There is no built-in email or CRM, so recovering carts or following up means bolting on more plugins, and living inside WordPress means setup can be fiddly and can conflict with other plugins.
* Its A/B testing is funnel-step level inside your own site, not the same-URL, server-side rotation that keeps Meta and Google ad learning intact, and the intro prices renew higher: $99 renews at $149, $199 at $299.
#### FunnelKit
##### What works
* It is a real checkout and upsell engine, self-hosted with no cut taken from your sales: an optimized WooCommerce checkout, order bumps, one-click post-purchase upsells and downsells, a sliding cart, funnel A/B testing and revenue analytics, all inside your own site.
* Rare for a checkout plugin, it also includes built-in marketing: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that acts as a light CRM, from the Professional plan up. That is follow-up and cart recovery without bolting on a separate email tool.
* It is established and cheap next to hosted funnel SaaS: a free Funnel Builder version lives on WordPress.org (rated 4.9, with a large review count), paid plans start at $99.50/year, and it has a long track record under its former WooFunnels name.
##### What to watch
* The loudest complaints are support and billing, not the software. A WordPress.org support thread is titled Worst Ever Company, and a Trustpilot reviewer who tried to cancel says they were ignored until the refund window had closed. That is the same friction to watch on any annual-renewal plugin.
* It is a WooCommerce tool, so it needs your own WordPress and WooCommerce stack, and reviewers warn it is not plug and play: the automation side has a learning curve, and stacking the plugins it wants can slow a site down.
* Its A/B testing is funnel-step level on your own pages, not the same-URL, server-side rotation that protects Meta and Google ad learning, and the intro prices renew higher: $99.50 renews at $129, $149.50 at $299, $199.50 at $399.
### What they are, and why the choice is really about the surround
CartFlows and FunnelKit are the two names most WooCommerce sellers end up choosing between, and for good reason: they do almost the same core job. Both are self-hosted WordPress plugins that replace WooCommerce's plain checkout with a real funnel, so you get an optimized checkout layout, order bumps, one-click post-purchase upsells and downsells, funnel-step A/B testing and revenue analytics. Both are widely installed, well rated on WordPress.org, and both run on infrastructure you own, so neither takes a cut of your sales. On a feature checklist for the checkout itself, they are close enough that a checklist will not decide it for you.
The difference that matters is what sits around the checkout. CartFlows core is a checkout and funnel layer and little else: it builds the funnel and gets out of the way, and if you want to email a buyer or recover an abandoned cart you bolt on a separate tool. FunnelKit bundles a second engine, FunnelKit Automations, formerly Autonami: email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a 360-degree contact profile that works as a light CRM. That is the whole difference in one line. CartFlows is the leaner tool that does the checkout and stops; FunnelKit is the heavier tool that tries to be the checkout and the follow-up in one plugin suite. Everything below follows from that.
Both are made by teams with a track record. CartFlows comes from Brainstorm Force, the group behind the Astra theme, so it is not a fly-by-night plugin. FunnelKit rebranded from WooFunnels in 2022 and has a long history under that name. Neither is a risk on the software itself. The regret you read about with both is fit and support, not code.
### Pricing compared
Both price annually, both have a genuine free version on WordPress.org, and both renew higher than the intro rate you first see, so read the tiers before you commit. CartFlows starts at $99 a year for one site, which renews at $149\. Pro is $199 a year for three sites, renewing at $299, or $699 once for a lifetime licence. Suite is $299 a year for thirty sites and adds five of the maker's other plugins, renewing at $449, or $999 lifetime. There is no time-limited trial; there is a 14-day money-back guarantee.
FunnelKit's ladder looks similar but the plan you probably want is not the cheapest. Basic is $99.50 a year for one site, but it is checkout only. Plus at $149.50 a year for two sites is the tier that adds the funnels, order bumps, one-click upsells and A/B testing. The email, SMS and CRM automation that is the reason to pick FunnelKit over CartFlows only arrives on Professional, $199.50 a year for three sites, and Elite covers thirty sites at $299.50\. The intro prices renew higher too: $99.50 renews at $129, $149.50 at $299, $199.50 at $399\. There is a 14-day money-back guarantee rather than a trial, the same as CartFlows.
So the honest comparison depends on what you need. If you only want the checkout and upsells, the two land within a few dollars of each other at the entry tier. If you want the follow-up as well, FunnelKit is the cheaper way to get it in one place, because you would otherwise buy CartFlows plus a separate email tool. And with either, the licence is not the whole cost: you also pay for your own WordPress hosting, a theme and a page builder, and the time to keep the stack updated. That is the price of self-hosting, and it applies equally to both.
### Checkout and upsells, where they are closest
This is the part both do well, and it is the part most buyers came for. Each turns the standard WooCommerce checkout into something built to convert: a cleaner one-page or multi-step layout, order bumps at the checkout, and one-click post-purchase upsells and downsells that add to the order without asking for card details again. Both read revenue analytics off the funnel so you can see which step leaks. Both work with the gateways your store already runs, Stripe, PayPal and the rest, and neither adds a transaction fee on top of what your processor charges.
CartFlows leans on the page builders you already use, Elementor, Bricks, Divi, Beaver Builder and Gutenberg, so the funnel steps are built with tools a WordPress user knows. FunnelKit does the same and adds its own checkout templates and a sliding cart. For the core checkout job, picking between them on features alone is splitting hairs. The tie-breaker is the follow-up, and that is the next section.
### Follow-up: FunnelKit's real advantage
An abandoned cart and a first-time buyer are both worth money only if you can reach them again, and this is where the two plugins stop being interchangeable. FunnelKit's Automations engine gives a WooCommerce store email and SMS broadcasts, a visual automation builder and cart-abandonment recovery inside the same plugin suite that runs the checkout, plus a contact profile that acts as a light CRM. So a store can recover a cart and follow up a buyer without adding, paying for and syncing a separate email platform. For an own-offer seller, that consolidation is genuinely useful and it is the main reason FunnelKit wins this pairing on merit.
CartFlows core does not do this. It is a checkout and funnel layer, so recovering carts or emailing buyers means bolting on another plugin or service, and then wiring the two together. That is not a flaw so much as a scope choice: CartFlows keeps itself small. If you already run an email tool you are happy with, the gap does not cost you anything and CartFlows stays the leaner install. If you do not, FunnelKit saves you a second subscription and a second integration to maintain.
Two cautions keep this honest. FunnelKit's automation lives on the Professional plan and up, so budgeting for the follow-up means budgeting for at least the $199.50 tier, not the entry price. And reviewers repeatedly say the automation side is not plug and play and carries a real learning curve, so the feature being present is not the same as it being effortless.
### Split testing, where both fall short for paid traffic
If you buy traffic, read this part carefully, because it is the same limitation on both. CartFlows and FunnelKit each offer A/B testing at the funnel-step level: you split visitors between two versions of a step on your own WordPress pages, watch the conversion rates and pick a winner. That is useful for optimising an own-store funnel, and it is better than guessing.
What neither does is same-URL, server-side rotation. When a test changes the URL a paid click lands on, Meta, Google or TikTok can drop the campaign back into the learning phase and reset optimisation you paid to build, and it can send the ad back through review. If your margin is conversion rate minus click cost, that reset is a hidden tax. Funnel-step testing on your own pages is not designed to prevent it. So for a store owner optimising organic and repeat traffic, the testing in both plugins is fine. For a paid-traffic buyer whose whole model rests on protecting ad learning, neither CartFlows nor FunnelKit is built for the job, and that points to a different kind of tool, covered below.
### What long-term users report
We do not run these plugins on live campaigns. We read what people who have run them say, alongside each vendor's own docs and pricing pages, and we verify prices with the vendor. Both plugins show the same split by where you look. WordPress.org is warm, CartFlows around 4.8 from roughly 486 reviews and 200,000-plus active installs, FunnelKit around 4.9 with a large review count, because that captures people who are happy with capable software. Trustpilot, Capterra and support threads run harder, and they run harder on the same thing for both: support and billing. Reviewers report slow support responses, friction cancelling or getting a refund, and for FunnelKit a WordPress.org thread titled Worst Ever Company and a reviewer who says a cancellation was ignored until the refund window had closed.
Neither pattern is a reason to rule a tool out. Read together, they tell you the daily reality is fine on the software and rougher on the account side, which is worth knowing before you pay an annual licence that renews automatically at a higher price. Whichever you choose, note the renewal date and the cancellation terms up front.
### Which one should you pick?
#### CartFlows, for a lean, cheap checkout
Choose CartFlows if you sell your own products on WordPress and want a converting checkout with order bumps and one-click upsells, nothing more, at the lowest price. It keeps itself small: it builds the funnel with the page builder you already use, works with your existing gateways, takes no cut of sales, and starts at $99 a year. If you already run an email tool you like, CartFlows' lack of built-in automation costs you nothing, and you get the leaner install and the cheaper renewal. It is the right pick for the seller who wants a checkout, not a marketing suite.
#### FunnelKit, for checkout and follow-up in one
Choose FunnelKit if you want the checkout and the follow-up under one roof. It does everything CartFlows does at the checkout, then adds email and SMS broadcasts, a visual automation builder, cart-abandonment recovery and a light CRM, so an own-offer WooCommerce store can convert and then follow up without a second subscription to sync. It is the more complete of the two and the better all-round tool for most own-store sellers, which is why it takes our pick here. The costs to name: the automation you want sits on the $199.50 Professional plan and up, it carries a learning curve reviewers warn about, the intro price renews higher, and support and billing draw the loudest complaints. For a store that wants one plugin to convert and retain, those are worth paying.
#### ElasticFunnels, if you buy paid traffic and never want to touch WordPress
Both plugins share two limits that matter to a paid-traffic buyer: you have to run and maintain your own WordPress and WooCommerce stack, and neither rotates variants under one URL to protect ad learning. If that describes your problem, a hosted platform is the better shape, and ElasticFunnels is built for exactly this buyer. It is a funnel platform for teams that run paid traffic: it builds the pages, hosts a checkout with order bumps, one-click upsells, subscriptions and multi-MID routing, and keeps the click, the order, the rebill and the refund on one record with a CRM and attribution on the same data. Its same-URL split testing rotates variants server-side under one campaign link, so Meta, Google and TikTok keep their learning and a test never sends the ad back through review. That is one reason a paid-traffic team switches, not the whole of what the platform is, but for this reader it is often the deciding one. Every feature is on every plan, Starter is $97 a month, the 14-day trial needs no card, and EF-hosted checkouts carry a 0.5% fee on the revenue they process. The honest catch: ElasticFunnels is newer than both plugins here and there is very little independent third-party review coverage to check its claims against yet, which is what you would expect of a platform this new. That limits your outside proof, not the features themselves, so run a test campaign through the no-card trial before you move a whole business across.
Still weighing more than these two? Start from [the full ranking](/best), or read the [CartFlows review](/reviews/cartflows) and the [FunnelKit review](/reviews/funnelkit) in full.
Our pick
### FunnelKit
FunnelKit is a real, widely installed WordPress funnel plugin, and unlike most it bundles email, SMS and a CRM alongside the checkout, so an own-offer WooCommerce store gets upsells and follow-up in one place. Buy it if you sell your own products on WordPress and want a converting checkout plus automation without a monthly SaaS bill. Skip it if you send paid clicks to a hosted lander and never touch WordPress, or if you need same-URL server-side split testing to keep ad learning intact, because its A/B testing is funnel-step level. The recurring regret is support and billing, and the intro prices renew higher.
### Frequently asked questions
Which is better, CartFlows or FunnelKit?
CartFlows and FunnelKit are both WordPress plugins that turn a plain WooCommerce checkout into a funnel, and the choice comes down to how much you want inside one plugin. Pick CartFlows if you want a lean, cheap checkout with order bumps and one-click upsells and you are happy to add your own email tool for follow-up; pick FunnelKit if you want the checkout and the follow-up, email, SMS and cart recovery, in one suite and will pay for the Professional plan to get it. Neither rotates variants under one URL, so if you buy paid traffic and need to protect Meta and Google ad learning, a hosted platform is the better shape.
Do CartFlows and FunnelKit both support A/B testing?
CartFlows: Funnel-step A/B, not same-URL. FunnelKit: Funnel-step A/B, not same-URL.
### What we read
#### From CartFlows
*
* Plan pricing and licence tiers
#### Other sources
12 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
1. \[g2-checkout\] [CartFlows Reviews ](https://www.g2.com/products/cartflows/reviews) G2
2. \[bx-orderbump\] [Cartflows Review 2026 - Is It Just a Hyped-Up Product? ](https://bloggingx.com/cartflows-review/) Blog
3. \[wpc-paid\] [CartFlows Review (September 2026) - Worth It? ](https://www.wpcrafter.com/review/cartflows/) Blog
4. \[tp-service\] [CartFlows Reviews | Trustpilot ](https://www.trustpilot.com/review/cartflows.com) Trustpilot
5. \[tp-format\] [CartFlows Reviews | Trustpilot ](https://www.trustpilot.com/review/cartflows.com) Trustpilot
6. \[cap-learn\] [CartFlows Reviews 2026 | Capterra ](https://www.capterra.com/p/240727/CartFlows/reviews/) Capterra
7. \[cap-conflict\] [CartFlows Reviews 2026 | Capterra ](https://www.capterra.com/p/240727/CartFlows/reviews/) Capterra
8. \[wagepirate-autonami\] [FunnelKit Automations Review 2026: The BEST CRM for WordPress & WooCommerce ](https://wagepirate.com/review/funnelkit-automations/) Blog
9. \[wagepirate-review\] [FunnelKit Review 2026: This, CartFlows, ClickFunnels or… ](https://wagepirate.com/review/funnelkit/) Blog
10. \[wpnomy\] [FunnelKit aka WooFunnels Review (2026): The Best WooCommerce Funnel Builder? ](https://wpnomy.com/funnelkit-review/) Blog
11. \[advancedcoupons\] [FunnelKit Review (2026): An Advanced Coupons User's Take ](https://advancedcouponsplugin.com/funnelkit-review-advanced-coupons/) Blog
12. \[bloggingx-vs\] [FunnelKit vs. CartFlows (2026): Things Have Changed ](https://bloggingx.com/funnelkit-vs-cartflows/) Blog
### Keep reading
* [CartFlows review](/reviews/cartflows)
* [FunnelKit review](/reviews/funnelkit)
* [The full ranking](/best)
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